We all know the benefits of automated customization of scanning (AP) !. From where I sit, having a sidekick machine Central allows marketers in all environments, skills, and vertical turning on real-time personalization activities so they can focus their efforts and energies mountain moving – or more specifically, the creation of high sky, customer experience best-in-class. Sounds like a win / win for me.
More than an integration with high added value, automated personalization is increasingly critical in always on, universe centered on the customer today – a world where your consumers are demanding bigger, better and the most relevant experiences every day. If you do not deliver, they’ll ditch -. Which is the last millisecond game
But even with clear victories that come with automated personalization – and increased consumer demand for a better experience, more personalized – companies continue to dodge the bullet AP , refrains from typing an acolyte of the machine, and therefore, overloading their process of experience delivery. My advice? Just. Stop. Stop overloading things. Stop talking yourself out of it. Stop. Stop. Stop. Getting Started with automated personalization should be the easiest marketing decision you can make.
Are you Powerhouse Customizing You Think You Are?
automated personalization is fresh, pure and simple. It eliminates human bias – and that in itself is amazing! When you talk of customization or personalization strategy that was designed and carefully organized to basic rules, you’re talking tons of data that has been shot from a number of sources and taps into a number marketers, data scientists and analysts – all of them are personally invested in the process. You decide you want to show these people that kind of thing – and maybe it works. Maybe you see a 10 percent conversion rate or average order value. You high five your colleagues and announce that you are a power of customization before moving on to the next thing. Mission accomplished.
But is it? Mix automation into the mix, and you have a worker algorithm in place that does not have feelings – and therefore do not have feelings that can be hurt. The machine does not care whether his ideas are good. There is no policy or BS. An automated personalization system-just keep plugging away until he gets a win. Despite your best intentions human-marketing, we all have tens of cognitive biases – of psychological and behavioral to social development and decision. These systematic differences can cloud our judgments and rationalities without realizing it, an impact on our ability to see what is happening all around us -. And more specifically, parts that affect our customization efforts
Even the best manual customization will undoubtedly be beaten by an acolyte of the machine – an acolyte of the machine that runs on every rock and looking all possible combinations until they find what works. It might not be the fanciest or combo carefully organized – it could even be something you pushed aside because it seemed too basic (such as time of day paired with geography). People in the south like that after work – simple things. You ignored it, the machine was found, and now you can take advantage. It’s powerful, and it is significant.
Do not be afraid to incorporate automated customization in your marketing process. Do not fall into the “it’s too hard” or “it’s too complicated,” – or worse, “I’m okay by myself” – traps. Take a deep breath and say hello to your (incredibly cool, always-on, impartial, total power) sidekick marketing machine.