Have you wondered why your blog post titles fall flat, and people do not take action ?
( Read more : How to register a publisher account on adkode.com ? For online advertising agency )
Are you looking for a way to simplify your writing process?
If you do not know Duistermaat Henneke, you are in for a treat. Henneke is the owner of Enchanting Marketing and was presented in Forbes, Entrepreneur Magazine and Copyblogger.
In fact, Brian Clark Copyblogger said, “You should listen to every word of Henneke”
Learn what Henneke has to say about his writing process simplified! what are clerical errors sales make him cringe and means to open the gap of curiosity. Enjoy!
you write books, develop classes, blog and (sometimes) take on copywriting clients. That’s a lot of writing! What kind of productivity processes you have in place to help you accomplish so much?
first of all, I am writing a series of day – even for small projects My first step is collecting the information required for copywriting projects, I focus on (1) is.. the customer, (2) what is the expected action on this page, (3) why the customer service to take this action, (4) Why the customer hesitates, and (5) why would he trust me. I leave looking for a day before I plan the content, meaning organize this content goes where. The next day I write a first draft. Then the next day, again, I edit. Sometimes I change a couple of days.
When you spread written over several days, you take advantage of the incubation time. You become more creative. In addition, your editing is faster when you look at your project with fresh eyes. I also suffer less procrastination when a writing task is relatively low!
For blog, I often use a standard structure that speeds up the writing, too. Most of my messages have an opening in which I sympathize with the reader and the promise I’ll help. Then I have a series of tips. And finally, I have an optimistic paragraph in which I encourage readers to implement my advice.
What also helps is that I am writing in short bursts of time (25-30 minutes) and take plenty of breaks. This keeps my energy levels up. And I spend relatively little time on social media. I’m not even a Facebook account. I focus on what I do best -. Who is content creation
You’re an incredible marketing and your messages can get thousands of shares! Good game! Do you have a favorite marketing technique that helped you go from “good writer” to “a well-known influencer?”
what helped me the most is to be focused. So, instead of writing about a variety of topics, I tried to establish my credentials as an expert in the web writing and business blogs. I rarely write on other topics. I tend to write content in depth, sometimes focused on ultra-specific topics such as how to use adverbs, how to create smooth transitions, or how to eliminate weak words of your writing. such messages towards the nitty-gritty of writing helps me stand out as an expert. I do not think that people would be interested in such detailed positions, but my readers are encouraged me to write.
another often overlooked skill is listening. We see ourselves as writers, but to get to know our audience and listening to their needs helps to connect with them. I often receive emails from people saying that my blog has come at exactly the right time. “Do I read their minds?” I love these emails because they show me that I am in tune with the needs of my audience.
You should see sales pages that make you cringe. What are the sales page of the most common mistakes you see? How a writer can conquer common sales mistakes write and write some serious sales copy?
One of the biggest mistakes I see people make is to use generic statements like “We are passionate about creating impressive sites” or “We committed to excellent customer service. “
these generic statements fail to persuade readers to buy because everyone says the same thing. More importantly, these statements not allow readers to visualize what you are talking about, they do not really tell us anything. what’s so special about their customer service?
when you add specific detail, the credibility of the copy is stimulated. for example, a title like “Our world-class widgets help you increase email sign-ups” is a generic statement, and while earnings (increase email sign-ups) is good, it lacks persuasion. Try: “549.333 websites use our widgets to increase email sign-ups” or “. So-and-so used our widget to increase sign ups 79% “
Some authors swear by writing sales formulas like SAP and AIDA. D other authors believe that the sales formulas are outdated and will not work online. what do you think? If you are writing sales formulas, what is your favorite and why?
NOT WHI find and FAB both more useful copywriting formulas.
FAB synonymous Features – Benefits -. Benefits
FAB reminds us that our customers are not interested in the features, and they are not interested in the specifications, they do not even care the benefits. All they want is to know what you are offering to them. How do you happier or richer?
In my book How to Write Web Copy Seductive , I use the following example to describe the difference between the features, benefits and advantages:
Imagine you sell an oven. One of its features is a fast preheating system. The advantage of this system is that the oven heats up to 400º F (200º C) in just five minutes. The advantage is that the cook does not have to hang around until the oven is finally warm enough. It makes cooking less stressful and you have a better chance of getting the loan on time dinner, even if you are very busy.
FAB tells us to always focus on customers. specific characteristics and specifications add credibility to your copy, but the benefits are selling because they connect to human emotions. You always need the combination of facts (features and specifications) and emotion (benefits).
is NOT a rather similar way to FAB. Instead of focusing on the benefits of your copy, you focus on the problems that help you avoid. SAP is powerful because the issues may attract even more attention than benefits. People want to avoid the pain, hassle, risk, glitches and problems.
NOT mean: Problem – Agitate – Solve. First, you describe a problem, then shake you by highlighting the emotions that go with the problem, and you offer your solution. Once people believe that you understand their problems and how they feel about it, they are more likely to believe that you have a good solution for them too.
SAP and FAB are simple and compelling. You can write persuasive copy Web for any product or service using the two.
What is your favorite website for sales copy for inspiration (and no, Apple does not count!) 🙂
Haha! Apple does not count? Why not?
Other examples of writing? It depends on what you want. For simplicity, I think The UK government website is worth studying. It covers many topics clearly enough. What I like too is that it reinforces the fact that the FAQ pages are pretty useless. You must answer questions when they come into people’s minds. This is usually when they read about a product or service.
For writing personality, I like Man Crates. They write great copy for a clearly defined avatar (or ideal reader profile). If you are interested in stories and J Peterman is a great website to study.
One of your blog posts address the “gap of curiosity” and its importance. Can you talk a bit about what the standard of curiosity, and why “keep away” is so important during the age of shock content.
curiosity has a bad reputation. We associate with either nosiness and clickbait titles. But curiosity is a normal human trait. Without curiosity, we would not learn and innovate.
to use ethically curiosity, we appeal to people’s desire for learning about a specific topic, then we open a gap by emphasizing that there might be something they do not know yet. this so we can write subject lines and titles that encourage people to click
for example, here a subject line that really well for me recently.
A process Copywriting painless: 5 key Questions You must answer
The first part (A process painless writing) refers to something much my desire to hearing. Copywriting is hard who would not want to make the process painless? The second part (5 key questions you need to answer), then opens away from the curiosity because we get curious to know where these 5 key questions.
You do not have to do it in two parts. Here’s another example:
Do You Know This # 1 Fiction Writing Trick For Business Content Irresistible?
This subject line appeals to the desire of people to create compelling business content; and it arouses curiosity by referring to the # 1 trick of writing fiction. (What’s the trick? This post is about the principle of Show. Do not tell.)
Speaking of shock content … I do not know how many super long emails I get every day. Do I read? Usually not. What are the things writers can do to write more emails “snackable” that actually get read?
The emails tend to be wordy because people try to communicate too much information. You see this a lot with business. They want you to complete a satisfaction survey and like them on Facebook. They want you to answer an e-mail and click to read the last message. They share three or four tips in an e-mail when tip is sufficient. Everyone is already overwhelmed, so we’ll keep life a little easier for our recipients.
So the key for “snackable” is to focus on a single action by email. This action may be to click to read your blog, to answer your e-mail with a concrete answer, click to purchase a product or complete a questionnaire. Anyway, limited to a single action.
Once you decide you want a single share of e-mail, it becomes easier to cut out all irrelevant parts. Often you can reduce the number of words by 50%.
If the writers remember one thing from this interview, which is the big takeaway?
Let me mention again the point about generic declarations copywriters because it can be difficult to write compelling copy because often we do not know enough.
To write good copy, it is important to get as much as possible the entry of your customers or clients or to do your own research online. Ask as many questions as you can and when a customer gives you a generic statement, ask one example. For example, I remember a client telling me that they had state of the art facilities; and I had to sound him for quite a long time before I finally got specific statements on its facilities. These specific statements included explanations on its machines, the more I asked him to explain why customers care about this mechanism. So, again, every fact about the unit was connected to an advantage for the buyers.
Bonus question: What do you listen to while you write? The music? Nothing? White noise?
I like the silence. The music distracted me.
Want to know more about Henneke? She is our featured speaker training certification invited next Wednesday 29th June Learn more about SEO Copywriting Certification training.