Mobile applications have dominated conversations in marketing in recent years – and for good reason. Growth projections for 2016, the research firm eMarketer, mobile advertising should show expenses to increase by 38 percent, for a total of $ 43.60 billion and constituting 63.4 percent of total digital ad spending in the USA.
Recent data compiled by Smart Insights also shows that 90 percent of consumers spend time on mobile devices has increased in mobile applications. Although these data can verify the need to continue to invest in mobile opportunities for traditional marketing, it could also lead to brands abandoning the future of Internet marketing ever growing things (IoT) in total.
would mean losing the forest for the trees. Mobile applications are powerful in their own right, but they also influence the growth of the Internet of things in a big way. Mobile applications act as springboards for forward-thinking brands are working to develop more intelligent devices to improve efficiency while measuring customer journeys across more nuanced.
The innovative brands of the future will be the industry leaders who take this knowledge and experience with mobile applications and apply it to the IoT.
Mobile Applications: A Foundation for IoT growth
When talking about how mobile applications are generally used today, it is best to start at the end – which is the termination point. In most cases, people use the applications as parameters – to play games, music stream, locate restaurants, or interact with friends on social media
. Although applications can serve two purposes – gateway or endpoint – IoT requires a fundamentally endpoint from which return data. IOT terminals, such as connected devices in the home, usually have simpler architectures with respect to mobile devices. These terminals are capable of monitoring events – such as ambient temperature -. Before returning the data to the services through which trends can be analyzed
A well known example of the mobile application and integration IoT is a Wi-Fi enabled thermostat. In this case, the thermostat itself is considered the IoT parameter, and a mobile application can be used as a remote control or a gateway to control the device.
This emerging dynamic between mobile applications and IoT devices has remarkable potential, and accordingly, has actually opened the minds of organizations seeking to exploit the full potential of the IoT coming. And, because of the pre-existence of mobile app development in many organizations, developers now have a baseline from which they can build frames for the future, by freeing them from traditional HTML approach Web browser.
How did Influenced IoT Mobile Apps?
The relationship between IoT as a final point and mobile applications such as remote controls is clear enough, but applications also have the ability to act as sensors, similar to IoT devices.
If your brand is thinking about taking advantage of native operating system (OS) functionality and the use of mobile applications such as sensors, these applications can be used to collect baseline data before the send to a server so that they – from a technical point of view – was never able to do before. Such an example would include sending information about the location of a user in the background. This might not be considered a traditional visit, session, or user interaction, but there may be a significant event along the customer journey, and the data could – and should – provide a user experience more custom. These data can be used to improve a user’s relationship with the brand.
Such use cases of mobile application IoT helped define the relationship between the data coming through and the ultimate problem the user is trying to solve. By analyzing the different ways that mobile applications as sensors helped companies report, collect and analyze data, brands already have a head start in the transition to understanding the possibilities of IoT devices.
The Internet of Things is here, in part because of the way mobile applications have completely changed the way of doing business in the 21st century. IoT will take us a little further – strengthening of interaction between consumers and businesses using rich data from which will be about 21 billion connected devices by the year 2020 the business efficiency daily increase as more businesses integrate touchpoints in IoT technology that companies have never been able to measure before.
And the brands that are not willing to test and venture into the world of IoT miss today both the cost savings that come with automation and opportunities more personalized user experiences. What do you think the Internet of Things can learn from mobile applications?