More and more brands have jumped on the IoT train. We have an excess of wearables-activity trackers, smartwatches, smart glasses and sneakers, and more datapoints that track seemingly endless.
But here’s the funny thing … Most consumers do not even know what the IoT is, unless there is a compelling and significant advantage of it, they care about not really. “Socks that monitor my landing foot? Maybe if I was an elite runner, but I’m not. So why should I pay extra for this feature irrelevant?”
Creating other wearables following data must not be the aim of brands; provide a sense the tangible relevance to their users should be.
Improve the capabilities and experiences Customizing
We are in a period where the IoT pendulum is always swinging. At first, he swung toward “smart chip for love” and many brands are still in that corner. But many brands are opting for progressively more strategic approaches. They take a breath and stepping back to examine both existing and potential IoT experiences, wondering if their products lend real value.
This article was originally published on MarketingProfs.com. To see the full article, click here.