Wherever you go, you’re likely to find at least half of the people you experience using mobile devices at one time. In the gym, on the bus – even surreptitiously in classes and meetings – people interact with digital content through mobile. In fact, it is true that people spend an average of three hours a day on their mobile devices. That’s why it’s important to meet your customers where they live -. On the mobile
The problem is, the mobile is not always the easiest platform to do right. Many brands find that even though they may have additional platforms to maintain, they do not have additional resources. It is also likely that the information technology (IT) departments do not have the bandwidth to meet a complete mobile strategy – and, admittedly, external developers can be expensive. All of these are legitimate obstacles to the initiation of a successful mobile strategy.
The steps below can make your job easier by helping your brand mobile phone address more effectively simplified.
1. Organize your mobile assets.
Not all assets that work well on your site will work well for your mobile strategy. For some reason, they can simply not to scale well. It could be because the real scale of the asset does not work well on a mobile device, or it could be that there is simply too much content for a user to be consumed by mobile.
To fight against this challenge, you have to start by organizing your assets for mobile. You can do this by using metadata, collections, keywords and labels, and more. Find an organizational system that allows your brand to easily locate the appropriate mobile assets is the key to successful mobile strategy.
2. Plan for Continuous Publishing Mobile.
Once you have a system in place to organize your content, you need a strategy to start publishing this content on your mobile platform. This can be difficult because there are so many different mobile devices for which you need to optimize. There are still first generation iPads in circulation – but there are also different versions of the iPhone mini, iPad, and an entire army of Android devices now considered too
Without fret.. There are some key tactics that can help you continuously optimize and publish content on mobile devices. Some of these tactics seem intuitive – like using templates to speed the publication process, rather than always reinventing the wheel, or automating the publishing process so there is less room for human error. We also recommend the use of tools that allow you to see what the preview on the camera actually looks like. The tools you use should help you understand what your customers see and maximize their experience. This is crucial to make the customer experience on mobile nice.
3. Measuring Success to Drive Engagement App.
Once you have a mobile platform, a system of organization and content released regularly, you can ask, “Now what? How can I motivate people to adopt? “This is a common question we hear from brands.
First, it is important to note that the frequency at which you publish content is important here. With clients to spend several hours a day on mobile, . publish once a month or even once a week is just not enough to take them regularly Your content should also give users something to do Gamification is a huge part of any mobile strategy -.. But even if you do have not fully structured gamification strategy, offering your customers something to do will make them much more likely to return
of course, using data and analysis can help you measure calling action are actually resonates with your users. If you have a mobile strategy but not to analyze the data that comes out of it, you can not really understand the behavior of your customers, or it will likely bring them back. Continually using your mobile analysis to optimize customer experience is an iterative process that successful brands to implement consistently.
Mobile is a game changer for many brands. As customers spend much time on their mobile devices, it is not a platform that you can afford to ignore simply because it can be difficult to implement correctly – can afford your brand just throw something and claim to have a mobile strategy! For your mobile strategy effective and easily implemented, you must organize your assets, maximize your mobile publishing strategy, and measure the success of even driving a mobile application. If you can get these things, you will be in an excellent position to compete in the mobile market.