Hooray! You have money for a mobile application. This is good news. But here’s the challenge: funding alone is not enough to make your successful mobile application. For your application to be successful, it is important that you start the development process with the purpose and direction. In fact, during your planning process, you should have an eye on your customer experience and how your organization supports. Without a structure in place that facilitates continuous improvement, your mobile will fight. Your organization should be set up in a way that facilitates the success of the application.
Why you should focus on mobile
Face it, with more than six billion mobile subscribers worldwide, the Mobile is not something your brand (or brand) can afford to waste. Mobile applications have changed the game. However, it is often an area that brands fail to plan. Too often, brands put together a mobile application without thinking to increase customer engagement or mobile monetization.
Mobile device users Average spend over three hours a day using their mobile devices. This makes the mobile platform, you’re most likely to connect with customers. Although they can not make mobile purchases each time, you are likely to connect with them there. This is why you need to know exactly what you want your users to do -. Then push them to do
3 Tips to make your mobile Pay You Back Today
1. Walk through the experience.
It is important not only to build a mobile application, but also use it yourself. In the mobile application development phase, your team should be regularly walking through the user experience to discover where potential problems – as well as other opportunities – lie. This is a process that should be done several times and the team members at all levels of the organization. Including people from different backgrounds you can see from the application to several people points. Not all your clients will have the same perspective as you do, so including the largest possible number of users will help you catch all these issues and opportunities. It is important to regularly reassess and thoroughly so that your application does not become outdated or faded over time. This is an inherently iterative process – Successful brands are never really improved. The key to this process is to actually go to where your experience is.
2. Determine the key functionality.
If your mobile does not provide a basic service to your customers, it is unlikely that they will use it regularly. It is important to determine exactly what your application needs to do to meet the needs of your customers. For example, a restaurant group determined that their application necessary to do more than just allow customers to find the nearest locations. By updating the application to allow customers to also place orders, they have increased not only the functionality but also the commitment. In addition, they have added the ability for customers to check the waiting time for the different restaurants of their group so that they can help customers move to the restaurant that best meet their needs at that particular time . Determine the most sought, key features to improve the customer experience has enabled the restaurant group to increase engagement with their brand, and ultimately drive traffic to their dining options.
3. Know the purpose of your application.
If you do not know the purpose of your application, your customers are not likely either. It is important to know the purpose of the mobile application as well as your monetization strategy. Perhaps you intend to offer the opportunity to make in-app purchases. Alternatively, you can plan to use the application to build commitment and push personalized messages. In fact, the purpose of your app will even lead the most important metric for success. For example, a great lifestyle magazine has been trying to determine the purpose of its application – social impact or subscriptions growing. If the purpose of the application is to have social impact, the measures that have determined the success were all based engagement– users engaged, daily users, monthly users, the retention of these users, and so on. However, if the purpose of the application is to increase subscriptions, which accounted measures were much more transactional – conversion, the total number of subscriptions, that kind of thing. Anyway, the purpose of your application must be determined at the beginning of the mobile application development process. This goal should lead your development plan, functionality, and the marketing plan.
Your mobile may be a key touchpoint that builds customer loyalty and improves the customer experience. Thanks to the careful optimization of the mobile application, you can achieve these goals.
Learn more about the mobile engagement and optimization and how important it is for your business.