With over publication on social media platforms than ever, companies find it difficult to heard through the noise. Smart brands maximize paid strategies and the development of creative content that stands out. But great content is only half of the story, and get your message in front of the right audience is critical. Facebook® launched its first option of advertising in 2005. Since then, paid social media spending exploded.
Fortunately, targeting techniques have matured too, and brands can use paid content to a specific audience based on gender, location, interests, and more. sophisticated algorithms, it is easy to proactively target the right users, ensure conversion rates and higher click-through rates, which means a lower cost per click. With 10 to 30 percent more clicks for the same budget, the advanced targeting is the key to performance with social media paid
Beyond demographics and geography. – Targeting Advanced
social platforms have access to an infinite amount of user information and marketing quickly learned the benefits of targeting to reach a specific audience. But, taking efforts to the next level is to go beyond the geographic and demographic identifiers base. Facebook, Twitter and LinkedIn offers methods of advanced targeting, you put in front of specific – and often motivated -. Segment your audience
interests and behavioral targeting
social media users have interests and a variety of behaviors, and people love to share the information. The interest and behavioral targeting is an easy way to increase ad relevance while personalizing the content. How people behave on social media? What do they like to do? Do they visit certain types of pages, or specific groups or events on a regular basis? Have they bought certain products in the last 30 days? Target users based on self-interest, past performance, and buying habits avoids pitching irrelevant content while moving along the users that are closer conversions.
With customized targeting, it is easy to drill deeper into your audience with an existing client list, site visits Web, or enforcement activities. Add a client list that includes email addresses or phone numbers and advertise directly to your prospects. Add a retargeting pixel to your website and show ads to people who visited your site within 30, 60, or 180 days. It is even possible to target users who visit specific pages. Facebook calls this targeting feature “custom Hearings”, and Twitter, it is called “custom audiences.”
Facebook you allows you to extend your personalized public with the public lookalike to identify people with similar characteristics to existing customers. Facebook sources automatically the top one percent of users that match the behavior of your current customers. Create a double strategy levels by building a second and third levels double, excluding those before. Finally, you create levels with 1, 2 and 3 percent, taking advantage of the custom hearing lookalike model like a pro.
measuring for success – advanced Analytics
the better targeting is meaningless without a method in place to monitor progress Use advanced analytics on social platforms to test, optimize and monitor. real-time performance. Set clear goals, key performance indicators, and focus only on the information on your business metrics. Bottom line? Know what you are measuring and why.
The success with social media marketing usually involves awareness of the brand, engaging your community, and optimize lead generation efforts through advanced targeting. Be proactive – do not react -. With advanced techniques targeting by segmenting your audience by the behavior and interests, maximizing customized targeting features to prevent duplication of audiences, and monitoring of relevant indicators to measure the success
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