The mobile applications market is exploding – and no more than to consumers. According to Accenture’s research, 81 percent of executives believe mobile applications are integral to their organizations and companies, while 85 percent believe that mobile applications will be the dominant interface for the future.
There is not enough information technology (IT) talent in the market to develop and maintain a sufficient number of applications to meet this demand . In fact, according to Gartner, “through 2017, the market demand for mobile application development services will grow at least five times faster than internal IT organizations ability to deliver them.” There must be better how to meet the demand and push these mobile applications to market faster.
Recently, at Adobe Summit, I explored these questions in a presentation, discussing how companies can address some of biggest challenges in creating and managing their mobile apps There, I pointed out three steps to meet these challenges.
- Reducing the marketing time for applications of business using designers and marketers to accelerate the production of mobile applications.
- Reduce costs by reusing content and taking advantage of integrated mobile applications services.
- Making Mission-critical mobile applications and solve business problems by connecting to enterprise systems.
Use designers and marketing to accelerate the production Mobile App.
To meet the demand for mobile enterprise applications, we simply can not allow development to developers. We must allow our designers and marketers to be more involved in the development of the application. That designers actually design the experience of the complete application prototyping simply place the application and return it to the developer. On the other side of the coin, traders need to be more empowered to use content management tools to create, manage and deliver the content to the application. As you can see below, this is what a typical workflow might look with designers and more independent traders. However, we are missing a piece. We will build it in the third stage; but for now, let’s talk workflow marketers because their jobs are not completed when the content is delivered.
Reduce costs by reusing content and integrated services leverage for mobile applications.
marketing can no longer be a compartmentalized case. Creating Assets for each channel will not work. Instead, the most to gain efficiency, marketers need to leverage their content management system (CMS) to deliver assets across all channels and how these channels work together through integrated services such as analysis and targeting. Reusing content, however, is that the first step towards reducing costs. Marketers also need to use tools that allow them to update the content in their applications without going through the process of re-submit their applications to the App Store.
Making Mobile Apps Mission-Critical and solve business problems by connecting to enterprise systems.
Apps become critical of the company when they are connected to business systems, solve business problems and are widely deployed. By outsourcing each end of the app development process, developers are free to extend the application criticality and realize this activity. They now have the time to create custom components and monitor models to better and more quickly disseminate information; or the leverage native device and the operating system (OS) offers a Cordova application program interfaces (API) to access things like the camera, accelerometer or GPS to provide better contextual information; or even to build plugins accessing proprietary databases and use the information. Concentrating their efforts will alleviate the pressure generated by this application explosion while allowing them to solve more business problems.
Putting It All Together
In this way, we make efficient use of application development resources and leave the design and use application for people who have more issues with the way he plays. Measurement and performance are now in the hands of those most responsible. A good example of this type of workflow is Adobe Mobile Experience Manager, which includes out-of-the-box integration with Adobe Experience Manager as a CMS, Adobe Analytics to track usage and design tools which Adobe is known.
Watch the recording of the complete session of Adobe Summit 2016 (meeting S826) to see the case study which I speak. You will have a walkthrough of how these tools support a time-to-market for all your fastest mobile applications.