Apps offer unprecedented opportunities to engage with your customers in ways that were never available !. Done right, you can increase business and create evangelists for your brand. Customers require not only personalized and contextually relevant experiences, but also prefer that these experiences occur through the applications.
So why most Mobile Apps Destined for deletion
Yet some 2 million applications that are available in the Apple App Store, why is that up to 60 percent? – More than 400,000 – of them has ever been downloaded once
In a study of data from more than 125 million mobile phones downloading apps on Google Play Store, the average application loses 77 percent of its users within three days of being installed; 90 percent of users stop using an application after one month; Only five users continue to use any given application; and 26 percent of applications are used only once.
Mobile applications offer new opportunities and new workflows for customer engagement – but only if customers use! Factors contributing to your application being left or uninstalled include:
- Insignificant value above and beyond the web experiences
- Irrelevant and context-mail and experiences that are not on the point; and
- Instability of the application itself, resulting in accidents and general misconduct.
value that is unavailable anywhere else can be delivered through mobile applications, but the old saying applies now more than ever -. You only get one chance to make a first impression
It is interesting to get your application in shape because, with sophisticated user of today, mobile can capture these times sought after mobile – . Engaging users at the right time and place with the right message or offer
The application store offers your company new injection sites in other markets, the movement of people from free practice subscriptions and renewals then. Mobile can expand your marketing opportunities and your opportunities to improve the customer experience. Based on how someone uses your application, you can make the app cross-promotion and even connect back to the experience on the desktop.
Why is it so vital for your application to be useful and Commitment?
For your business, a good application can provide deeper contextual information to your customers, generate sales and opportunities for new engagement, and be a conduit stronger your customers.
Here at Adobe, we have transformed a traditional box-software business to a subscription model, and mobile applications. Create new and exciting versions of our software for mobile environments has created new ways to generate customer experience, increase revenue, and establish feedback channels with customers.
Build your mobile application on a foundation of best practices.
Many companies enjoy the benefits of mobile applications have to offer. One is Saint-Gobain Distribution Denmark – an important building materials distributor worldwide – who created robust applications that serve their customers well. Their experience reveals a number of best practices.
- Examine your customer experience from beginning to end.
Without a full understanding of customer needs and individual experiences at every touch point and on each channel, you can not create a great experience of the application.
- remind customers important details about your application.
Once they download the application, customers need to know details such as how to connect and configure, and how to access extra features as well as any other relevant information that their will make the most of it.
- Warm the customer to the idea of push notifications.
Show your customers the value of receiving push notifications before you ask them to sign up to receive them.
- Understanding your mobile platforms.
For example, if a push-notification request is from an application on the iOS system, the user will see a pop-up message asking permission. If the user says “no”, which permanently prevent future notifications. Experts from Saint-Gobain designed their first application asking customers they would accept push notifications. For those who have said “yes”, the operating system has been alerted, and the opinion arose iOS. However, users who have said “no” were taken on a different path without involving the operating system, allowing another chance to ask later.
- Use In-App Messaging.
In-app messaging can teach your customers that their phones can be used for the search and messaging.
- Take advantage of sensors in many mobile devices
Build on sensors that are now common in many mobile devices – .. Especially in phones
- Integrating the innovative Beacon technology.
The Beacon technology offers both you and your customers almost limitless possibilities and potential benefits. And – increasing their potential value more – few companies have yet to jump on the bandwagon of the tag, which means that you still have plenty of time to put your business ahead of the competition
your application should demonstrate that you truly understand your users.
Mobile applications can transform customer perceptions of your brand, providing powerful and relevant personal experiences at the right time and in the right place. Take a critical self-evaluation of your own applications. You still have work to do if, after using your applications, your customers do not say, “Wow, this app really understands me!”