Social media is not just about building communities and interact, but has emerged as a core business strategy and a key channel for customer acquisition. However, with organic range decreases, companies quickly realize new tactics and strategies require significant investment. In 2017, social media ad spending should top $ 41 billion.
In Q1 2016 earnings call to Facebook CEO Mark Zuckerberg said that users on average spend more than 50 minutes each day in her suite of applications. Is it not logical to put your marketing dollars where consumers spend their time? Here is where the debate begins: Is paid social the only way forward for brands, or is it also a role for organic strategies in 2017 and beyond
Whichever position you take on the debate, it is clear that the organic litter on the major networks is declining. Surprisingly, more than one million pieces of content are shared on Facebook every minute; Yet the average user misses more than 70 percent of the diet. Throughout the last three or four years, Facebook has been adjusts the RSS feed algorithm to include more balanced news and updates of your friends to keep users coming back, and in the process, fell consistently the scope mark. Facebook this time provided the opportunity to monetize its platform with brands and keep the perfect balance of interesting content for its users.
Unlike Facebook, Twitter has kept a chronological newsfeed, although rumors continue to swirl that this can change. Nevertheless, with a content of river, it’s easy to miss important segments of public and paid strategies on Twitter can help rebuild major messaging right surface for your target audience. Brands on YouTube and LinkedIn are also relying more and more on social campaigns paid not only to bring messages to their fans, but also to extend their messages to their target audiences.
bio Benefits – Branding Without a budget
1. The reduction in marketing costs
Perhaps the best advantage of organic social media is that it’s free. For small businesses beginner, this may be the only option. Like it or not, the choice of using paid strategies on social media ultimately comes down to budget. Without sufficient funds, the marks are left to try to maximize the organic content.
2. Using emerging networks
Many emerging networks (think Bem and Peach) may not offer paid options but can still provide the value in the context of a comprehensive social media strategy. Most social public spending time on several dominant social platforms. However, early adoption is a great way to reach a younger population, build a presence on the trend channel and offset do not have the budget to support a solid strategy paid.
3. Facilitate the development of the brand and longevity
For brands that already have active and involved audiences, organic social media can be all that is necessary to maintain an engaged community. After all, the purpose is to facilitate brand awareness and develop the personality of your brand. Content that is engaging for users builds loyalty and trust – pillars on which a successful social media presence is built. With brand awareness, loyalty and trust as key differentiators, companies that enter into meaningful conversations and message content that resonates with users rarely need to do more, new members of the community without paying.
The advantages of charging strategy – Extension Inquiry
1. The increased scope and capacity of targeting
Having a budget that allows you to complete the social content means that your message reaches a wider audience. And obviously more impressions and more combat exposure downward scope. Rather than displaying the organic content with little control over who sees it, paid policies allow you to place your message directly in front of the people you want to interact. The contents of the Photoshop Facebook page, for example, is delivered to users who have already liked Photoshop on Facebook. With a paid campaign in place, the same content can be delivered to photographers, artists and creative, targeting a much larger audience and more accurate on Facebook.
2. Retargeting for personalized experiences
pay strategies also allow social networks to group users who interact with paid ads as part of a remarketing campaign. Retargeting – a key strategy that is available only through paid social. – Can target users with more relevant content
Essentially, retargeting, it’s easy to create a funnel using a series of content to drive a specific action. For example, if someone reads an article that you published, you can download it to a white paper. A retargeting campaign allows you to view these functions anonymously as they arise. In contrast, organic is often a unique interaction, which means less-personalized experiences.
3. Improve Insights and Analytics
In addition to improved targeting, paid strategies offer more analysis and insight into the performance that which is available with organic. As companies continue to work through and identify the right metrics with campaigns implemented recently paid, having more knowledge about performance is critical; channels offer their own background data to supplement paid campaigns.
biological social can help brands to experiment with new and upcoming market opportunities that can lead to valuable resources. On the other hand, the approach paid offers a unique defensive strategy scope decline with improved analysis and exceptional targeting and retargeting opportunities.
Although a winning social media strategy ideally includes a healthy mix of both the paid and organic content, remain competitive in an unpredictable market requires a commitment to social strategies paid. We have heard the mantra – social media today is a “pay to play” environment, and brands need a social media marketing budget dedicated. Dead is organic? Not the slightest. But, if you have a thousand or a million dollars to invest, if you do not pay for social media, there has never been a better time to start than now.