Segmentation is one of the basic strategies that traders are taught in any category Marketing 101. L basic state, “not all clients have the same characteristics or behave the same way, so you should use different marketing tactics for each distinct group.” For instance, Pixar movies appeal to some very different groups (children, parents, couples – come to think of it, almost everyone), but messaging and how their films are promoted go beyond obtaining one to five years of laughter
How Segmentation work?
Traditionally, segmentation was based on the simple perspectives (eg, age, sex, geography). For example, if a new Pixar movie came out, they would make sure they announced the film heavily on shows for children and have tie-ins with other promotional partners. These ads and tie-ins can focus more on achieving quick laughs or introduce lovable characters. Then, the film is positioned on shows like Ellen (even before finding Dory) or promoted on social channels to focus more on the stories or how he promised to be a bonding experience for parents and children.
With the huge amount of customer data and behavior to assignments today traders, how do we leverage this data to identify the main characteristics of audience segments that are most important for our businesses? How can we, as marketers, to better understand the behaviors that promote more positive interactions, sharing, and conversions between different customer groups?
Segment Comparison Ups Ante!
Segment Comparison intelligently discovers the differences between your target audience segments through automated analysis of all your parameters and dimensions. Released last month, the segment comparison tool will be the first of a series of audience analysis and discovery tools in the tool segment IQ Workspace analysis. You can now discover new ideas from customers that were previously time – if not impossible – to obtain, while comparing and surfacing significant behavioral differences between segments and actionable insights to drive your key performance indicators (KPI). With this new feature, traders and analysts can get a new visibility in which the most important segments for their companies and why, so that they can acquire and convert new customers much more efficiently -. saving time and to budget
Visiting with customers, we noticed that many analysts spend much of time and effort to compare their different Adobe Analytics segment to another to understand the differences between a share them. Often, the segments overlap or may have not so obvious differences that can be hidden deeply in the data. Unveil these hidden ideas can be like trying to pick a needle in a haystack! There may be hundreds – even thousands – of different data points to compare between segments. manually sift through the data to find the waterfalls of the most important differences is often a huge bottleneck – if not quite impossible
The best part is that all this is done with a few clicks of your mouse .
So how can you benefit Segment Comparison?
First, let’s recap! Segment Comparison allows you to:
- Perform a complete sector analysis in minutes;
- Use science to advanced techniques to automatically compare every single dimension, metric, or data point between two segments; and
- to automatically discover the most statistically significant differences between Adobe Analytics segment to another.
Now how that benefit you in particular? Having this information will allow you to more effectively create highly targeted marketing strategies that will resonate with your segments based on their unique behaviors. Stay tuned for even more tips and tricks to help you improve your bottom line!