Do the words “quick results” make your pitter patter heart rate with joy?
Looking for a fun way to help your customers?
If you do not know Ann Smarty, you are in for a treat. Ann has been at the forefront of blogs and content marketing to n -. Moreover, she knows her SEO trick (! @seosmarty East even his Twitter handle)
Read what Ann has to say about the growth of piracy strategies, why building your strengths of brand is so important – and why you may not need a blog. Have fun!
The theme of “growth hacking” is hot – but I meet people who do not know what it is Could you please define piracy growth. and tell us how it differs from the digital marketing?
I’m not aware of any official definition. Here’s how I understand :. Means the upcoming hacking growth with effective tactics grow your business
the hacking growth may be part of digital marketing, but while the latter is longer-term and strategic, growth hacking is usually about quick results, many experiences and fun .
in addition, while digital marketing is complete (it aims to build all kinds of aspects of your business, including sales, reputation, ease of use, etc.), the growth of piracy is mostly to do what it takes to grow the site’s user base .
The growth is also less piracy on competitors to watch and more about developing unique growth ideas .
I ask this for all businesses out there that really do not want to blog. Having a blog on site a prerequisite for hacking marketing / digital growth? Or are there any “hacks?” No-blogging
Blogging is just a hack growth. There are many more 🙂
For examples, hacks growth in my report include YouTube tips, ways to get natural links that bring traffic and users, creating brand assets that generate user base of their own, etc. There is no as on blogs, although blogs in general, it’s easier!
Did you meet people who insist email marketing is dead? is it ‘ really? Where email marketing fit into an overall strategy of growth hacking? Or is there?
the death of email marketing is one thing a few years ago when social media sites came out and many people thought that social media communities would eventually replace email marketing.
Well, guess what, social media platforms are mature now, they are useful for traders, but they certainly never replaced email marketing. In fact, both are more effective when combined!
You discuss increasing Google search exposure responding to niche issues. Are there specific ways to do this or Q & A forums, you have found the job better than others?
The most effective way to gain traffic by answering questions is to answer them on your site and build a resource.
One of the most effective scenarios I’ve come up with so far is:
- Whenever you are planning to create and publish content, use for SERPstat find people related issues tend to type in the search box of Google
- break these issues in generic (those who deserve the creation of a separate page to answer them) and specific ones (who should be covered in an article)
- do a little more digging to search the search volume and competition (SERPstat can show at a time) to choose the best generic questions to create content around
- Use specific issues such subheadings as well as a clickable table of contents in each section.
is a good example of the above scenario in action.
Also, make a good habit to cover issues of each client on your site as a FAQ question. Not only will it increase your chances to rank higher, it will also reduce the amount of customer support emails.
You also discussed the creation of alternative sources of web traffic by building the assets of the brand. Do you mean that Google traffic is not enough? How can it be? 😉
Even if we forget the (still) disrupting Google whims (manual penalties, ever growing list of tools), a source of traffic, leads and customers is never a good idea! 🙂
What are the best hacks for the construction of these assets? And “alternative sources of web traffic” should an organization or an individual consider?
I discussed my favorite platforms to create active brand here. In short, brand assets can be a page or resource that can bring you traffic (preferably on autopilot).
For example, a key brand asset construction is an email list (you can scale using automated workflows. Here is more information about all the ways to automate your email communications and grow engagement with GetResponse).
social media accounts are more active brand to develop constantly.
Creating active on site brand is another good idea. Think e-books, applications, FAQs above. These will bring traffic back bookmarks and downloads.
The sky really is your limit … Creating an online course and publish throughout educational platforms is an idea, for example. Or the publication of an educational download as a pdf. Or even maintaining a copyright column, a high-profile publication niche.
The more you do, the traffic sources you build more!
It seems that writing good copy (copy newsletter, email copy, web copy) is a necessary growth-hacking skill – which is great for SEO writers! Are there people need to know?
The content has always been the foundation of all the other marketing efforts. He never “build it and they will come”, though (unfortunately). Creating a good copy is a necessary step 1, then it is a lot more steps, including advertising and marketing that content using your assets (newsletter, social networks) or paid internships (search and ads in social media).
What is your top tip hack growth to hang some success “mature low-fruits”?
My hack preferred growth will not work not for everyone, but it will hopefully inspire many. I found old repackaging content is easy and absolutely great way to create new sources of traffic.
for example, I went back to my old content, ordered voiceover on Fiver and created three courses of the premium on Udemy. Now they work hard to bring the brand recognition and site visitors.
what is your favorite music to listen to while you write?
I do not listen to music while writing. I am a multi-tasker. I you writing, monitoring and Twitter feed baby. – all at the same time I can not also add background music to all that 🙂