When I left last week for the holidays, everything was in its place. The garage door was closed, the air conditioning was turned off, and the area was safe. Being mostly disconnected for seven days, I had no knowledge of the pandemic that struck my wonderful country and state. When my plane landed, I saw several news headlines about Pokémon, but I still did not know what was happening.
As a member of the millennial generation, I am one of the few to have avoided Pokémon in my youth, but Nintendo has certainly caught lightning in a bottle with its first augmented reality (AR) offers . People my age who once loved Pokémon are locked on nostalgia and convey to children that they have now.
Neighborhoods are filled with hordes of children looking at smartphones and wander aimlessly trying to “catch them all.” It is also a boon for local businesses who are lucky enough to have a rare Pokémon or battlefield near their locations.
When I returned to my office on Monday, I have even seen colleagues who walked around trying to catch Pokémon. When I saw that men and adult women caught the Pokémon fever too, I could not help but think a little Seinfeld:
“So I go to the bathroom at the airport What. is the story on the sinks in airport bathrooms they will not give us a turn-it-on twist-it-off, tap human style? … what that he thinks they we would with a tap? Put them all on full, running in the parking lot, laughing, pushing each other in the bushes?
“Go, on the water , here we go! “
” I turned all the way. “
” You idiot! We are businessmen, we will miss our flight. “
” Who cares! Water! “
This is how they think we will act.”
Breaking Down the Passion Pokémon
Thus, the application has more users now Tinder? What does this really mean? Well, keep reading!
Nintendo FTW (for the win)!
The gaming company has fallen behind in the mobile department, but the value that was added to the company in the last week is clear. daily social mentions Pokémon are almost 500k, according to Adobe Digital Index, with the peak hours being between 12-2: 00 pm and 7-8. 24:00
Could this be the revenue stream next to the games? The industry of $ 20 billion + is one of the fastest growing in the world and is even becoming a legitimate sport that you can watch on ESPN. AR provides the next opportunity to draw the attention of the casual player who does not want to invest in an Xbox and a helmet, but is more than willing to use their phone for entertainment. If this means a large output most nostalgic games, I am quite – Zelda Go anyone
Artificial Reality Becoming More Mainstream?
AR and VR (virtual reality) were taken the world by storm. Both were slow to full adoption, but Pokémon GB could be the first real hit game to bring such technologies to integrate. Most VR helmets are still above the price threshold for the average household, but with the already mobile in the hands of most of the world, mobile AR could be a good point to these new input technologies.
Mobile is alive!
The immense power of AR on mobile devices is demonstrated by the growth of Pokémon Go. Mobile marketing potential in Pokémon Go audience is huge. Must be more than a fad, it could become the next influencers marketing segment that retail companies are looking to integrate into their marketing plans. Small businesses should immediately hang the bait Pokémon functionality and provide Pokémon items purchasable at their locations. It is also not difficult to see a future revenue stream advertising for Nintendo in which a local company pays a small fee to have a rare Pokémon appear in his shop.
For those of you still wondering which team to join, according to Adobe Digital Index – with over 43 percent of the share – Team is currently Mystic leading to social mentions since its release, followed by Valor team then the team Instinct.
Ultimately, Pokémon Go can prove to last as short a time as the card game made in the mid 90s, but it is hard to argue against the potential audience now engaged to any company that could market to its users. As for me, I probably will not be one of the many get in car accidents on the game, but I can start working on augmented reality and my Pokémon Go marketing certifications -. Just in case