items this week include a look at Pinterest movement to become an e-commerce platform, the basic principles of customer loyalty, and how US marketers are focusing on personalization in their emails and websites.
- “Pinterest is a major push e-commerce” [ InternetRetailer ]: Pinterest ad shopping with Pinterest, an initiative focused on emphasizing the social network as a platform e- trade
- “the four fundamental attributes of customer loyalty, Part 1” [ Ecommerce times ]. automation is the first of four capabilities required for customer loyalty, which remove a portion of the friction practical detail common business.
- “US Marketers push Customizing more about Email, Websites” [ eMarketer ] :. Email and sites continue to be the most common channel for customization
- “Mobile Travel Habits USA» [ MarketingProfs ]. More and more travelers use mobile devices while traveling, and 85 percent of travelers use a mobile device to book travel activities
- “Starwood key unlocks the digital expansion, highlighting the dependence of customers on the mobile” [ Mobile Business Daily ]: as Starwood seeks to expand its mobile without input key program, the brand is finding that its members have the time to personalize the customer experience
- “Why Simple in. travel can be so much better than Big Data “[ Skift ]: Some in the hospitality industry should focus on simple initial efforts instead of jumping immediately to try to take advantage of Big Data
- “Google: time for the travel industry to see through its do-no-evil mantra” [ Tnooz ]: Google could be a long-term significant threat to the profitability of travel
- “4 graphics that illustrate the state of Mobile App travel Reservations” [ Skift ]. More people feel at ease and booking through mobile channels compared to last year
- “Digital should serve the customer, not taken” [ Tnooz ] :. Technology should be there to support the experience – and digital reputation of a brand
The point of sale station: Retail & Travel Weekly first appearance on the blog by Adobe Digital Marketing