first mobile continues to be a hot topic. Why some traders still centering their marketing strategies around ? Office Many mobile marketing trends have been recently discussed:
- Our Adobe Digital Index found that 92 percent of respondents consider their smartphones are their primary devices
- . Forrester says that more than 50 percent of searches occur on mobile devices.
- An Intelligence Adobe Digital quarterly Briefing found that 49 percent of companies are either using or exploring geo-targeting technologies issuing notifications based on location.
However, only 20 percent of marketers have a clear mobile strategy, according to a global survey recently conducted by Econsultancy and Adobe. Why do so many still stuck on the desktop of marketing? According to 40 percent of the companies surveyed, the lack of resources – including budget and staff – is the top challenge. In addition, 23 percent indicate a lack of mobile expertise, including knowledge and understanding within the organization. However, if you are still centered on the desktop, you have to stop! You must move forward and shift your focus to the mobile as a hub for your marketing efforts.
For years, I went to encourage traders to cook mobile in their business practices.
Some traders felt they were limited on the mobile web, but that is changing. Now the mobile web world has become more interesting – if really pay attention to it. For example, Apple Pay will be supported on the mobile web – not just in applications – which opens the door for more business and trade; and with the introduction of progressive Web applications (PWAS), mobile sites can now behave like applications for a more interactive web experience.
Mobile sites are important!
As technology improves, it is even more important to have a solid mobile website. But wait – it can not be just a dumbed-down version of your desktop website. It must be redesigned to minimize the loading time for completely different types of interactions. According KISSmetrics, 47 percent of buyers expect a mobile web page to load in two seconds, 40 percent abandon the site if the wait exceeds three seconds and every second additional results in loading time reduced 7 percent in conversions. Slow pages lose customers – and conversions! – And each key or swipe may require something to load, so your mobile deployment must run lean
ON Get Mobile Web..
If you want to become first mobile, get leads in your marketing funnel with a great mobile web experience. Mobile web – not applications – is where you acquire customers, so use it appropriately channel
The progressive web is something you should look at.. PWA enable interactive mobile Web applications – including through Chrome Google browser – allowing you to do things like push notifications sent from your mobile website. Until now, this capability was only available through applications.
Google explains like this:
“They are useful for users of the first visit in a browser tab, installation necessary … It loads quickly even on flaky networks, send relevant push notifications, an icon on the Home screen and expenses as top-level, full-screen experience. “
Mobile technology as it allows the internet Mobile to become more interactive and more capable. So if you feel like you’re limited in what you can do with the mobile experience, it is time to change that perspective!
Do not just jump in applications!
Avoid the temptation others followed. Do not just focus on mobile applications. You can not put all your eggs in the basket app, even if the applications are really powerful and can be very useful. You must have a two-pronged strategy to reach people through the mobile web and applications. To help you build connected experiences across the Web and applications, Adobe Marketing Cloud provides a capability called deep linking, which allows you to connect your mobile webpage to your mobile if it has been installed on the device of a consumer. It is a way to connect primarily web content and application content. Doing these mobile experiences working together and start thinking about use cases to help your customers to navigate seamlessly your digital experiences. If you already use Adobe Marketing Cloud, learn more about how you can build these links.
Fortunately, I am convinced those who still focus on the desktop web marketers to track mobile and mobile marketing trends cook in your marketing. Do not just “shrink and squeeze” your desktop site to a mobile site. Really think about how mobile will be used by your customers and focus on ways to mix mobile web and mobile applications for the maximum commitment.