Some estimates say that nearly 60 percent – more than 400,000 – of the applications in Apple App Store have never been downloaded once! And in a study of data from more than 125 million mobile phones downloading apps on the Play Store, the application loses on average 77 percent of its users within three days after it is installed. In addition, 90 percent of users stop using the application after one month, and only five users continue to use any given application.
There is a clear need for application developers and marketers to come up with better applications and better ways to monitor their use. They need to optimize their performance and capacity.
Although analysis of mobile applications can tell you a lot about what is happening with your application after downloading, Forrester reported that only 46 percent of companies use mobile analytics solution applications. This means that the rest (more than half!) Can not see what their customers are doing, mainly because they are not even bothering to look. These companies are missing out on interesting conversations, relationships and revenues, because they lack desperately need information to guide their business decisions -. readily available data
Following is a part of mobile analysis data available today that can give you an amazing insight on how your application is used.
The mobile marketing application integrates specific tracking links in the countryside in paid media, owned and earned which can then be linked to application once a user has downloaded and installed. With this, they can determine which marketing activities lead to a download of the application and the launch event. This gives the buyer the insight needed to make informed decisions on how to adjust future campaigns acquisition and re-engagement to drive download and launch rates.
Focus on the application of behavioral preferences and client are essential if you are to understand whether your application is effective. Measures such as application launches, accidents, days since last use, and the average length of a session are just some of the life cycle indicators available. This data allows you to see patterns that might reveal why someone has decreased its use of the application. With this information, you can encourage interactions, build loyalty and drive conversions.
Just knowing how many times your application was downloaded does not help much. You can also discover the region, the platform, the category of grades, in-app purchases, royalties, rankings, and more.
The next step in the analysis of the application, cohort analysis, examines certain user groups and monitors their behavior over time . You can deduct the expected life of the application, how upgrades affect engagement, and how early versus late adopter behaviors differ.
One of the most powerful pieces of information that you access the location of your customer, providing an unprecedented opportunity for customization. You can help someone find a resource it needs to or targeting based on location using GPS beacons. sports stadiums and retail stores are exploring the power of tags to provide specific services to the site for users.
The development of a large application difficult, and you need data on how people use to measure its success and make it better. The key is the extent of the commitment, and analysis of mobile applications enable you to understand the factors that attract your audience to your content and provide you with opportunities to explore ways to deepen participation.
This may sound cliché, but with the right mobile app data analysis, you can activate an overview of the action and understand the steps you need to take to create a great application.