The social media marketing is in an interesting state right now. Over the past five years, there have been enormous changes in social life; it’s grown to be a strong contender as a marketing channel. However, because there is still a little young, many companies do not see social as true marketing channel and do not use it to its full potential. Compare this to email marketing that has been around for years. Everyone and their grandmother has an email address now, and businesses use email marketing very effectively.
Breaking Down the Silos
Social is definitely on its way to be another mainstream marketing channel. For a long time, public traditional relations (PR) and marketing have been proven methods of advertising. Now there is a new channel on the stage, and companies are wondering, “How this good? How do you measure success?” You could say that social media marketing is a marketing disruptor.
The awareness of what technology can do will really help people break the silos that often occur in marketing. You will be comfortable with a method or type of marketing and focus your efforts there. With awareness of the potential of social media marketing, you can break these walls partitioned, social integration in your e-mail marketing, lead generation, or even the creation of content.
Fear of change
The main challenge is now the challenge of change. People fear change and are resistant to adopt new technologies. Companies are not traditionally set up for social media and trying to understand how even approach social media. Is it customer service? Is it lead generation? Social media also generates brand awareness, but how do you measure brand awareness?
Sometimes companies use social media marketing and see the zero success (depending on their bottom lines). Because social media is ambiguous, service perspective customer, it may seem difficult to measure. If you do not have the means to do proper analysis, you might not realize that your social media efforts are, in fact, led driving. Each company must make money, and it must continue to move forward in this way, or it will not be in business very long. Understand what social media marketing is – and it will grow exponentially their bottom lines -. Encourage brands to use
One of my favorite examples of the effects of social media is Skittles. Skittles has its own community; they call Keel Nation. They decided to write valentines to those least likely to receive them. The person who won was a woman of a meter chamber. Skittles made a huge promotion around it, and thousands and thousands of people have written for this valentines domestic counter. Then they delivered them to the woman meter room, while she was giving parking tickets.
The campaign had nothing to do with Skittles, but now thousands of people have heard Skittles do something great. But it begs the question, how do you measure this? Because this game marks a full consciousness!
The right tools
The hard part is that Twitter did not follow all the same way Facebook, Instagram, Pinterest or do. There are multiple analyzes that come from these different platforms, but one thing they all have the track ties. To give a coherent sense of the multitude of data from a campaign like Skittles’, you need a tool to collect all the data in one place.
Social media is not a mystery anymore. With the right tools and knowledge, you can see how your content is performing based on whatever action you want. Decide what parameters are important to you and then analyzed to determine whether they work. This results in a better return on investment. By knowing what works for your business social, you can get ideas about where your money is going and what you can get for it.
You know that social media is important, and it is not a mysterious entity. You simply need to understand how to structure your business around it.