De #BlackLivesMatter with multicolored lights on the White House to “Peace for Paris” sketches of Jean Julien, in 2015 we showed the power of commercialization beyond consumption.
Top last marketing efforts alerted us to protests, victories and tragedies. Everywhere, people were able to join, making the movements and personal moments.
traditional marketing can learn from these initiatives. The key is to build personal relationships with customers. Here’s how:
1. Differentiate your customer experience.
Customer experience defines the brand. Yelp gained fame by offering people a platform for its off on their experiences, positive and negative.
To gain even more customer loyalty 2016 Watch List Gartner says smart brands will return prospects. Instead of focusing on the goals they set and then see how customers are willing to buy them, successful brands will focus on the discovery of the objectives of an individual customer and helping to achieve.
This discovery is facilitated by the provision of personal data explosion. In five years, there will be 35 billion devices connected to the Internet. Many will follow wearables physical, social and commercial user behavior.
Indeed, more than half of all Americans have interacted with an electronic appliance connected to the Internet and equipped with tracking data capabilities. One in four have a fitness tracker, and among those who do not, the plan by 38 percent to buy one in the next six months. The Sony PlayStation console, now makes automatic game recommendations based on social networks in a user’s online and other basic behavioral factors collected by the console itself.
Companies need to tap into this information and hyper-personalize their marketing messages to generate huge profits.
2. Make magic with mobile.
It is impossible to overstate the importance of engaging mobile experience, especially for retailers. During the most recent commercial boom of the post-Thanksgiving, 39 percent of online sales were made on mobile devices.
This is not a surprise. Mobile is now an essential everyday experience for most Americans. Today, 70 percent of consumer interactions are mobile and four in five smartphone users check their phone as soon as they wake up.
Yet, only one in three has a defined mobile strategy. Brands need to develop, define and differentiate their mobile strategy to win customer loyalty.
Already we have started to see brands taking advantage of mobile technology. For example, some stores use mobile in-store engagement. If you spot a pair of fun apartments on the shopper next to you, you can take a photo in an application, as Asap54, which will make a recommendation based on what is available in the store.
Redbox, the company booth cinema and video games rental, is another example of a powerful brand leveraging mobile technology. Customers can simply slide through its application to reserve the contents to the nearest pick-up location. In the first day of application, rents have almost doubled.
Mobile has the ability to connect the physical and digital worlds. Social networks have already started dabbling with this ability. Snapchat, for example, shares stories and videos through a feature called pre-planned “Discover,” and it is a function “Live” highlights what is happening in real time. Twitter moments take us into the “big stories in the world” each day.
3. Learn to love data.
Custom data helps create the most attractive marketing campaigns. While the problems of privacy and security continue to keep cautious consumers, a report in December 2015 eMarketer found that millennials and centenarians are more willing to provide personal information to marketers and publishers.
the amount of data available would flood all scientific single data. to keep the free data scientists hunt for discoveries and valuable ideas, everyone in a company will learn to love the data and self-analytical meet their particular needs.
science, for their part, will become “data storytellers.” in fact, the CEO of numerical analysis firm Optimal Ways predicted that the purpose of his specialty will move away from the numbers and the “management and communication” of data.
The data can tell the story of an individual consumer – and analysts need to be able to transmit this story to marketers so they can build a unified profile for each phase customer relationship
4. Ditch your traditional email service provider.
On average, people check their emails almost 80 times a day. One of the big reasons? To prevent drowning in emails they do not really care. Consumers are tired of mass advertising. In fact, 55 percent of email users relegated to spam emails if a company sends them too.
To get people to click and care about their emails, marketers must rethink their messaging operations. Emails should not bombard the consumer; less is more, and customization is key. For example, Live Nation emails subscribers with personalized recommendations based on past purchases and location.
unique personalized emails as these can increase the open rate of nearly 30 percent and the click rate of over 40 percent. Just customize the subject leads to 26 percent higher rate of opening.
5. Prepare for the programs.
Programmatic, automated buying and selling advertisements, is booming. programmatic ads simplify workflows, integration of personal data in the countryside, and to provide means to measure key information, such as click-to-purchase.
Advertisers using to its full potential programmatic combine programmatic data with their own sets of valuable data by merging advertising and marketing technology. As machinery beyond media buying guide, people will be able to develop more creative and sophisticated campaigns.
digital marketing success is more personalization, more simplicity and more creativity. Marketers need to resolve to improve relations with consumers -. And stick
This article was published on Entrepreneur.com June 22, 2016. See the full article here.
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