dynamic creative optimization (ACD) has evolved into a powerful force in online advertising. He pushed the limits of personalization technology, and with the public today demanding the relevant personalization is contextualized and as close to real time as you can get, it is a force to be reckoned with.
( Read more : How to register a publisher account on adkode.com ? For online advertising agency )
As with all personalization policies, you first need to overcome the disappointment of your audience with most customization efforts to date. The search for the Economist Intelligence Unit in 2013 found that 70 percent of consumers feel efforts “blasé” and view personalization as “shallow” at best. If consumers feel well served and presented with appropriate opportunities, they are much more likely to convert.
Well done, your COD efforts can result in huge increases in conversions – and sense of potential customer noticed and served
True. customization is taking an offline experience and leveraging online and taking an online experience and leveraging offline. From the technical point of view, when a customer clicks on a holding action unit (SKU), it becomes a valuable research term. It cooperates with the content and combined with everything you know about that person from your data, and the second data sources and third party. All information must be put to use in the next step :. Creating pieces of programming-advertising which will be tailored to the needs of your customers and visible to their subsequent online destinations
The Site-retargeting Programmatic (PSR) Journey
For example if a potential customer visits your website to watch a particular ring in the jewelry department, there are chances that he or she is shopping for this type of ring. You could then highest bid with an ad broker PSR to place ads for this product on the next sites customer visits. If you discover that the customer has shopped at other sites for this type of ring, you might even outbid. Check out this infographic on the auction process in real time.
make the information technology (IT) Your Creative partner
creating this programmatic ad is a process that generates a creative layout with a dynamic structure in which relevant elements are drawn. You must have an effective partnership with your IT department to collect all these pieces together. Each SKU is to be labeled with an element of a website, and the content flows must be coordinated. In some cases, you can choose to have a different landing page – which has the appearance and feel of the programmatic content – for each ad. It takes all coordination with IT.
But when all these pieces of the puzzle come together, the results can be quite dynamic, increasing efficiency and reducing costs created through all stages of the funnel for any vertical market .
top User Training Commitment
With the dynamic and creative optimization, advertisers have a powerful tool to build a transparent, customize and deliver creative assets in real time to result in increased user engagement and conversion rates across devices. Some of the benefits include:
- Decrease time to market with significant cost savings creative for new creative elements;
- Personalized creative, instantly and dynamically;
- Assistance to iterate and optimize changes to scale – you can always test different strategies;
- The targeting of the funnel complete every step of your customer
– awareness : prospecting (creative optimization), geographic / weather targeting, interest lifestyle, demographics, business attributes;
– Review : Home retargeting, the partner data / editor, e-mail offers, and interactions;
– Conversion product page retargeting, retargeting page offers, purchase-process Abandoner retargeting;
– Loyalty loyalty- / retargeting member page, the customer relationship management (CRM) data / customer targeting;
- Unification ad programming technologies;
- delivering a unified customer experience.
Expanding ad buying and optimization programs is to give agencies and clients better understand, and control campaigns and the ability to target and optimize as never before. Enjoy with automated ad buying marketing practices based on the people and make dynamic creative optimization work for you.
During our meeting Summit 2016 S209: Creative Dynamic Optimization: Smarter Commitment With better conversion , the participants took a deep dive in programmatic ad buying and optimization dynamic and creative. Check the record of the session.