Adobe held its third symposium on science data on the Adobe San Jose campus May 26 this event was to purpose of connecting the best minds in academia with the best minds in the marketing industry to solve real problems of marketing using the science of advanced data.
Many people who think about Adobe think the tools available in our Creative Cloud that help professionals craft content using beautiful images and videos. Our goal with the Symposium scientific data is to help university leaders see that Adobe is a leader in big data and machine learning.
Adobe Relationship with data
A portion of travel of the symposium was to educate people in academia on the volume and variety of data Adobe manages. We have 50 trillion events we tracked and about five trillion content assets that we delivered in 2015. We have a large digital marketing company that powers digital marketing organizations in 72 percent of Fortune 100 companies. Adobe has evolved into a company that is in the company to use the data to help businesses deliver great experiences.
Use of scientific data to create Phenomenal experiences
For Adobe Marketing Cloud, data science is to understand the data and marketing content and to deploy intelligently . Adobe platform layers on data and content, and – using services based on smart science data – enables marketing firms to create these wonderful experiences. At the symposium, we presented an overview of the tools available in the Adobe Marketing Cloud, including Analytics to collect data, the campaign to send emails and messages, Experience Manager to run Web sites and applications, Primetime to run video, the target to provide customization, audience Manager to consolidate user profiles, social listening and social messages published on social networks, and Optimizer media to acquire customers.
Science data and personalized experiences
Adobe uses data science to determine how to provide the right content to the right person at the right time and in the right context. data science is what helps us understand the audience, content, distribution channels, and context as well as how to combine all these elements to deliver a personalized customer experience.
Each session of the Symposium of scientific data this year has been geared toward engagement with the best minds in academia to collaborate in the definition and resolution of the most interesting scientific data problems marketing worlds us with incredible potential to make a real impact throughout the marketing industry – impacts that further enable marketers worldwide to offer a better experience to end consumers. It was exceptionally exciting to see so many researchers – some of the best universities in the country – eager to join forces and cooperate on marketing these compelling challenges. We are eager to discover and share interesting solutions which, no doubt, come from these partnerships.