In recent years, there has been enough data breaches in the news to convince us that we do not want to be there. The bad reputation will cost in current affairs and seriously compromise the chances of new businesses – and that is just above the million dollars in immediate cleanup costs. Marketers take note. In a recent survey, 51 percent of respondents cited security concerns as the main reason of their companies have delayed the acquisition of marketing technology.
This makes sense. Take reasonable steps to the front to ensure good security certainly saves time and money on the road and put your business in a much better position to prevent problems, react to new vulnerabilities and reduce the impact of any breach or alleged breach. Good marketing platform provider will help you form a strong foundation for your marketing efforts.
Compliances Safety should be the cornerstone of your Secure Foundation.
Best-in-class companies use security programs that establish a baseline or a model for them to use and follow, with guidelines that come in the form of security checks that allow you to establish and follow a process that regularly research, identifies and addresses potential risks.
These protocols go a long way towards streamlining the adoption of a digital platform process. For example, after reaching our Federal Risk and Authorization Management Program (FedRAMP) respect, I made a call with a client who said, “Okay, tell me about your security program.” I replied, “Of course, we just got FedRAMP respect, and we are working towards SOC 2 (Service Organization Control 2) and ISO (International Standards Organization). We do not believe that those who are going to be very difficult because FedRAMP was a bar very high. “The customer said,” Oh, you’re FedRAMP consistent Okay, I have no other issues relating to security? “. We have since SOC 2 and ISO 27001 as well as HIPAA (Health Insurance Portability and Accountability Act) added. From the perspective of security, we have seen that having these kindnesses front is 80 or 90 percent of the way to provide customers with marketing solutions they need.
A good partner helps you to guard the perimeter.
No security program is perfect. The authors continually develop their skills and find flaws, making security an endless battle. Open communication about complacency and safety practices is essential at every stage of the supplier relationship. You put trust in that vendor to manage your solution and you do not want to risk that they may be impaired or that you might be part of a compromise solution in the future with them.
When looking at the vendors, it is important to find those that are transparent in their safety, which means they are willing to discuss and disclose to enable verification, both walk through and talk through what they do for safety – and even to discuss their various shortcomings, recognizing no security program is perfect. They should also have the capacity and the will to create custom security features based on the needs of a client.
It is also important for the provider that you use to have a real structure in place to respond to security situations as they occur. Having a security model in place enables you to identify threats and respond to them quickly, which significantly reduces – or altogether avoiding -. Damage
This is an example of how this can work. We once had a client who noticed some anomalies happening in its environment. He knew the first step was to contact our internal security team, so he started the process, and we have set up a war room. We hired all potential parties would be able to help influence and affect the systems. Going immediately and deal with irregularities, we have been able to ensure that nothing was compromised. Although we found a vulnerability, we were able to isolate, mitigate, and resolve before a violation actually occurred.
Knowing that the provider and the client both want to make sure everything is as safe as possible – and having this kind of openness – is really beneficial to establish a secure digital basis. It helps keep safe customer data; it helps the user experience; and finally, it helps to build and maintain customer loyalty, reducing legal costs, and increasing the bottom line. It all comes down to the old adage, “An ounce of prevention is worth a pound of cure.”
Follow this link for more information on a numerical basis leads to the digital success.