Raise your hand if you feel under pressure to blog all the time.
Blogging is fun when you start. Then, for some people, blogging begins to age. Writer block sets. You learn that your 300-word posts will not cut it in Google Brave New World today, so you need to write more. Your messages are up to 500 words. 700. Then
You start to get tired.
You read it not enough to just over a blog. You must create a content standout that really differentiates you from the competition. Now the magical blog length of more than 1000 words.
And you do not know how you do it (or pay for it) all.
My contrarian advice: Quit blogging so
I did.. And it did not hurt a bit my conversions.
I went through the same burnout blogging a few years ago. Once upon a time, my blog was published four days a week. My blogging editor was to find sources to interview and curating content, while I was writing messages, record video and development of the editorial calendar.
Suddenly, everything stopped. My blog editor to leave and I realized that I had the opportunity. I could stay on content creation hamster wheel. Or I could jump and try my own thing.
I took the leap.
At that time, I discovered Derek Halpern and read about his blogging 80/20 rule. Derek said, 20 percent of your time should be spent writing, 80 percent should be spent on promotion.
So I gave it a try. I decided blogging schedule to once a week, I wrote more, more positions in depth and I spent more time on LinkedIn and Twitter promoting groups.
The result :. My conversions actually increased
For me, blogging less is actually better than most blogs.
I think this happens for several reasons:
- I think the extra time I spend on content creation is paying. The content is better and more clicks with the player. People like to read. It makes them want to subscribe to my newsletter. He works.
- additional promotional time means I’m driving more traffic to the site.
I mention my experiences with you, because you may feel exhausted even blogging. You may be starting to blog posts for clients that match their magical “write 750 words on X” requirements … but you know that messages will not be converted.
Or, you can work internal and feel stuck. you can not have the budget to hire a full time blogger, but you feel the blog of pressure constantly.
I went there. If less and blogs promoting more sounds like a good idea, consider these steps
. – Check your analysis
you should know exactly what to decide if you will drastically reduce your blogging schedule. for example, I work with companies that have received an excellent response whenever one of their engineers blogged. on the other hand, messages written by their PR department fall flat (surprise!).
The results that you may find surprising. For example, my curation of messages led large traffic, but they do not allow conversion goals (eg getting people to sign up for my newsletter.) They also have considerable time to produce. My decision:. Get rid of them
– face a realistic blogging schedule
Now that you have a “do-over” luck understand what blogging schedule works best for your business. For my company, blogs once a week was perfect. For yours, you may need / want to blog more often. It is OK to cut your schedule of blogging in baby steps to see what works.
– See how you can reallocate your time / resources to make your messages even better
Now that you have extra time blogging, use it to create spectacular resources your readers need. Take a hard look at the competing websites (whether local or national) and consider how you can accelerate your blogging game. Can you write detailed reports? Can you interview experts in the industry? This is a great time to check your keyphrase research, plus watch Quora and LinkedIn groups for content ideas.
– Build promotion in your editorial calendar
There are no longer enough to download a position and watch the results of Google to roll. Think about where you can promote your posts to get the most for your money and set up a promotion program.
For example, I’ll post on various LinkedIn groups, Twitter and my Facebook page within days of publication. If I quote an influencer in the industry, I make sure that I mentioned on Twitter or Google+. This way it will (hopefully) share my position with his audience -. And, yes, drive traffic to my website
– Obsessively follow your analysis
Confirm what works, what does and tweak your campaign accordingly. For example, I want to follow my weekly newsletter subscription stats and see how they relate to a blog topic. If I get a lot of newsletter registrations based on a blog post, I know I have a winner.
A special note to self …
If much of your income comes from blogs, you may be thinking, “I can not write fewer positions! I’ll lose money! “
That’s a good point.
Instead of blogging more often blog better. Consider offering your customers more, more positions in depth and combine these positions with some promotion . this way, your customers will see better results, and you maintain your blogging income streams.
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