Want more people to click on your search results -? Even if you are not # 1
meta-Masterfully written descriptions have huge boost traffic authorities.
In fact, Neil Patel said, “The meta description is the most important feature to improve the click rate results pages.”
In addition, you can write a meta description in five minutes or less!
This is all you need to know:
What is a meta description?
The meta description is an HTML attribute summarizing the content of the page. In terms less geek, meta description shows a mini-summary of the page and describes what he speaks.
The meta description not have an advantage of SEO, although a strong meta description can entice people to click on your search list.
(! And this is where the magic happens)
This is what the meta description looks on the results page of the search engine:
If you use an SEO plugin, you want to insert your meta description in a field like this (which is the plugin Yoast SEO):
Or, if you check the code behind the scenes, the meta description looks like this:
= “description” content = “Wondering how much you must load as a freelance? Use this guide to determine your level editor! “/>
Now here’s where things get really interesting …
Remember -you I mentioned the magic in meta descriptions?
The meta description appears when you share a post on social networks:
In addition, a meta description masterfully written can tempt users to click on your ad over others on the results page of the search engine:
See what is happening here? The description meta help “sell” list and encouraging readers to click.
Think of the meta description as “ad copy” rather than “back-end code” and you can really see the importance.
The best your meta descriptions, the more chance you will see research and social movement -. Especially when combined with a killer Title
In addition, they are fun (and easy) to write.
5 magisterial advice creation description meta:
Want to create a unique meta description for each page of your website , so it is important to write them right.
1. Know your (number of characters) limits
In the past, we had about 156 characters (including spaces). Recently, Google made longer descriptions tests – and now you have 200 characters about more than that, and Google will cut your list and show formidable ellipses (…)
you want to make sure you do not push the limit of number of characters? SEO plugins like Yoast and of tools like Snippet Optimizer show you what your meta description will look like on the results page of the search engine.
2. Think “clickable”
The meta description allows your pop out of the list of search results page – so you’ll want to write to get the click. Use words action-oriented and a call to action inviting readers to learn more.
For example, let’s unpack meta description for Moz
This meta masterly description for the homepage Moz includes:
social proof: “the largest SEO community on the planet”
Statement of benefits: “Moz built tools that make it easy inbound marketing”
A call to action “Start your free trial today!”
That’s a lot of brilliant writing in a very limited number of characters.
3. Clearly describe what the page is about
Yes, you want to be convincing – but you do not want to write a click -appâts cutesy meta description does not correspond to the intention of the
Think about it. people are busy. Why your reader would click on something when they are not 100% sure that would answer their question (or solve their problem.)
Am I right? 🙂
4. Include keyphrases, but not things keyphrase
Keyphrases in your meta description will not help your SEO. However, it could help your clicks. Here’s why:
- The keyphrases will be bolded in the search list. So if someone wanted [blue widgets], the words “blue widgets” will show in the meta description.
- Using keyphrases and related words reassuring researchers of your landing page contains the information they want.
So yes, include keyphrase it makes sense … but focus more on getting the click. Including …
5. Experiment with different formats CTA
Adding a CTA in your meta description may drive more globes eye to your site – or even calls to your business
. for example:
- Does your company thrive on phone calls? Try to include your phone number.
- Raven Tools recommends action verbs such as “buy”, “boutique”, “click”. “More” is a CTA popular blogging.
- Neil Patel explains how the meta description should “arouse curiosity.” For example, here is a description that makes you want to know more
CTA match for the page and do not be afraid try different things. You never know what will trigger the click and generate fantastic results!
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