Imagine writing so sticky that people cling to every word, spend more time reading your copy – and even remember later?
Because every time they read your content, their brains are splattered with the happy-juice dopamine.
No, it’s not black magic.
In fact, coming up with production content smile is incredibly fun!
It is all about the word game.
Let me explain.
My discovery (and the moment “doh”)
Like a good seller, I checked my article backlinks and saw someone linked to 14 SEO Copywriting Tips to Haiku. Cool.
When I left the backlink, the article explained how the haiku pun was popular.
NYC uses signage street haiku:
cars rush fold
Each with a bullet three tons
And you, flesh and bone
Jonathan Schwartz, former CEO of Sun Microsystems tweeted a haiku to announce his resignation:
Stalled too many customers
CEO no more
Why games haiku words – especially around these serious topics – make us smile
It is in our brain.
Enter neuromarketing research. Using words unexpectedly makes our compelling writing, easier to remember -. And may even give pleasure
Yes, absolutely. Funny puns brain gives your readers a pleasure enhancing dopamine squirt. People want to hang on your every word because , it makes them feel good .
How cool is that?
Was I in for a mass reader dopamine squirt when I wrote the blog? Nope. It never even crossed my mind. Doh!
I wrote the post because it was fun to write . In a career full of meta description universe of practical guides (it is a very good guide, but wow) and algorithms and RankBrain, you have to shake somehow .
How you can turn the brains of your readers
Working with wordplay is fun. The key is to think out of the box.
For example …
I was driving behind a shuttle from the airport with the slogan “Suite Ride” on the back. I laughed – but more importantly, I remember the brand
Duluth Trading Company has a popular line of work pants comfortable men called Ballroom Jeans (I will let you understand the game (Marriott). . words)
If word haiku and unexpected combinations are not your style, try textual metaphors like:
There was a hairy situation.
Learn how to sell without feeling gooey .
Do you have a rough day ?
words like textural activate hairy, slimy and rough sensory parts of our brains. As we read the copy, our brains feel metaphorically slime, hairiness and roughness.
See? There are many ways to make your writing fun again.
Ready to play word games?
What do you think of the position today? Can you work a fun game of words in your writing? Contact me and let me know (or leave a comment.) I would love to hear from you!
It is time to sign
Enjoy playing with puns
Tell you next week!
This info-packed station appeared in my weekly newsletter – it is where I share my top tips. Here’s how to register!