I want to tell you a story about peanut butter sandwiches. I grew up eating them all the time. Flash forward now. One Saturday, when it was time to make lunch for my children, I said, “It will be easy! I’ll nail it.” I put the sandwiches together and called the children down, but when they arrived at the kitchen and saw my creations, they all made sour faces.
This is the peanut butter sandwiches are preferred in a slightly different manner by each of my children. One of them wanted to cut the crust, and the other did not even like peanut butter sandwiches -. She wanted a cheese sandwich
In other words, customization is key to driving user engagement. It is the same with your mobile messaging: 25 percent of applications are never even run after users download – and 50 percent never started again after six months. Indeed – as my children with their sandwiches – users are trained to sniff non-personalized offers, they quickly reject. In fact, they will probably remove completely.
To gourmet mail, you must season to taste your audience, keep the content fresh and tasty, and serve at the right time and place. Here’s my special recipe for all three.
Using the perfect amount of seasoning
Lightroom, one of our mobile application that allows you to edit and manage photos, provides a perfect example of the seasoning according your audience.
When the user downloads Lightroom and spear for the first time, they are represented one full short display, an instruction message. In the three fast sweeps, users learn the basics of how to use the application so they can feel comfortable enough to come back next time they need to edit photos.
Then, based on the features they have used previously, customers could receive local notifications on their phones in the coming days, saying: “Hey, you use these features. You should try it that is complementary “After they used the application five times or more, then they could receive an in-app message that promotes another application”. Hey, you get a good that! You should try this Photoshop application that has additional editing features that might interest you. “
Finally, if users are unable to launch the application for 30 days or more, they could receive push messages that say.” Hey, come and share a photo that you have changed ”
The theme here is that all these messages are customized for users based on their behavior within the application. They are not delivered at random – the user matches personalization rules that were established based on their actions and specific interests. The seasoning fits the taste tester.
Keep warm and delicious content
The next component is to maintain the fresh and tasty app with a new and attractive content. When my team and I create mobile messaging, we move between three different types of messages: messages in full screen mode, style warning messages, and notification messages. Using personalized multimedia messaging is very powerful. We try to make the engaging content using custom HTML with images, videos, or even a mini-game. It allows you to put your own branding in the user experience and make it feel like a part of the application.
We have also generously use deep links to send users to specific parts relevant to the application when users click on these messages. We also have a deep link users to other relevant applications they may find useful, improving engagement in our applications.
Nail the context
The final component of the three is the context: to serve the right message at the right time and right place. The location is extremely important. When I watch a YouTube video on my lunchbreak, for example, I could have five minutes to watch something funny. But when I’m home, I have 30 minutes or even an hour for videos that really engage me.
With Adobe mobile software development kit systems (SDK), you can track the locations of users via geo-fences or tags that send Bluetooth signals – and this is crucial because 25 percent of smartphone users are already waiting location- specific experiences, and a full 82 percent of shoppers make purchasing decisions within the aisles of the store. So it’s often a great time to contact them.
with physical locations of your users, you need to adapt your messaging to their locations within your sales funnels. This will help you identify the biggest gaps in your fireplaces and discover what points you need to give your customers extra little nudge.
Deliver Messaging Gourmet
Follow these three steps of the recipe – season to taste customers, keep warm and fresh content, and serve at the right time and place – and you will deliver gourmet messaging keeps users engaged and pushes them to do more shopping.
is all about personalization – make the right sandwich for each person