Gaming is a big part of my life and a basic passion. Often the minute my wife and children to sleep, you can find me playing the latest video game or watch others play online or via Twitch. The gaming industry is a wonder to me – how creative it is, the complexity of the technology involved. My work as an analyst with the Adobe Digital Insights team allows me to explore the deep game industry by drawing on our extensive data set.
Adobe has published the report Gaming 2016, which is based on the analysis of consumption data including 2.5 billion visits to retail games and websites related to games from January 2015 and March 2016 . Using my knowledge and experience in the gaming world, I noticed trends, looked for unexpected relationships in the data, and form a nuanced story about the industry.
This is our second year to develop a set of report, and I wanted to delve into what drives the growth of the industry. Many analysts say the parts of the story we already know – the game increases from year to year. I wanted to explore how the different parts of the industry create the context of this explosive growth – What roles do social communities, new technologies such as virtual reality (VR), and online game play in fueling this growth? Here are some key lessons I learned along the way.
Use your knowledge in the single research design and selection Source.
My first challenge was to develop a fair way to cover the game world, based on our data collection and methodology. For example, a couple of important data sources that I noted were chatting and social media. What is really help develop the industry are strong communities that make both before and after the games to start. Dig in over 20 million social commitments that were captured from June 2015 to July 2016 – on platforms ranging from blogs to Twitter to YouTube and beyond -. A provided unique information for the report
Tell your story and take a stand -. Compatible Data
One of the biggest lessons I have learned as an analyst is that you have to tell your story and give your opinion. People’s opinions vary, but you can just save yours with solid data and analysis. For example, when I looked at the growth trends in the data and compared them against the industry figures reported in Fortune, I was comfortable doing the projection that the PC game and console sales will reach $ 25.3 billion in 2016 Fortune reported that the entire sector has increased by five percent in 2015, and I also found that the income of online games rose 42 percent between Q1 2015 and Q1 2016 . It is our entire extended data that allows me to size accurately a key part of the game space.
Collaborate to display the value of your work.
collaboration with colleagues can also help you develop your work. One of my colleagues has profound expertise in economics and was instrumental in the development of the digital index of Adobe prices. The Index tracks consumer spending in specific product categories. We decided to build on this work and develop a class that focuses on video games and video game consoles. His project has my expertise in the game by expanding to add another category, and my report benefits through better analysis. The data revealed an interesting trend in the gaming console or PC. console gamers experiencing the largest reductions in November sales prices, enjoying up to five percent price cuts around the holidays. IT platforms used for high-end games see less the discount, but have experienced less deflation in time to two percent.
Dig Deep to get the real story on the latest trends.
Your passion can also help you focus on trends that really matter for a specific audience. Virtual reality and augmented reality are hot right now. The number of mentions of VR, AR and related hashtags have increased 548 percent since January 2015. It has become clear that there are currently four major players: HoloLens, Vive, PlayStation VR, and Oculus. In the analysis of this year’s discussions of virtual reality devices, there was a significant swing Oculus Vive. The entries for Oculus dropped to 37 percent, while Vive mentions increased from 2 percent to 46 percent! When we saw the data, we realized that we had to dig deeper to get the whole story.
When we compared the devices, it has become clear that Vive – who was second in the market – offered features such as multiple sensors in the room and virtual reality dedicated controllers for a more immersive experience. Another determining factor of social commitment is to live their market positioning. Vive is in partnership with the Steam game market, while Oculus is owned by Facebook. Oculus is set to make major improvements in the fourth quarter of 2016 – such as multiple sensors and new controllers – so the history of the VR device is likely to evolve rapidly. PlayStation VR also stands to be a force to be reckoned with because it eliminates the hidden costs of PC VR and links directly to gaming consoles.
The key lesson here is that you have to dig, consult many sources and do in-depth analysis to truly understand the forces at play in a complex industry.
Perhaps the takeaway most important regarding what makes successful search is following your passions. The researchers of our team are passionate about everything from finance to social media learning machine. When I came on board, the desire to do more analysis set connected to my personal interests. When you have passion, there is a player – you’re not just going to treat information as data points. Instead, you investigate why it is important you will look at the broader context, and determine why the issues history. Ultimately, your interests you better make analyst.
The next step for me? Let’s look more closely at how eSports and specific subgenres of the game world are shaping the explosive growth of the industry. I can not wait to dig into the data!