Father’s Day – and my two boys, popcorn, drinks, and cable TV connected – I was ready to watch an epic battle between the Cavaliers and NBA Warriors. At this time, part of the power went out in my house. I scrambled to have it fixed until I remembered that I could watch it via mobile on ESPN application. We live in a golden age for the video, to be led by mobile devices, Apple TV and millennials.
I ran a scan to Adobe Digital Insights (@adobeinsights) which showed that over 50 percent of millennials planned to watch the Super Bowl on devices other than traditional TVs – higher than any other group . In 2015, among all age groups, three video streams of TV online events were mobile devices.
The Millennium group can be led regarding the statistics for cutting the cord, but all age groups are more demanding streaming content to the both at home and on their mobile devices. When I saw the title, “Time Warner buys 10% stake in Hulu, rated at $ 5.8 billion” in the Wall Street Journal yesterday, I’m not terribly shocked. After the announcement of HBO Go as a subscription service, this is just another step – taken by one of the largest media companies -. To hedge against cord cutters prevalent and “nevers marrow” among millennials
As I said, I’m a millennium and still subscribed to cable TV for most sports content . However, I appreciate the pressure that companies like Hulu and Netflix have set the TV industry because it has that technology and better service to DVR, streaming to the DVR and TV Everywhere services demand . In fact, the sign and content discovery experiences for TV Everywhere services may soon become so good that millennials will pay for the connections of their own.
Thank you, to all learners out there, to make the market demand and innovative services online television. I look forward to broadcast the Olympics on my mobile device with you and thanks to the investment that Time Warner recently. I have a hunch that this investment was made partly because of the behavior of millennials consumers.