This is a guest contribution of Tom Hunt VirtualValley.io
I remember the exact moment.
is 11am. I sit in a coworking space in Caracas, the Venezuelan capital, just starting to feel the rush of my second black filter coffee of the day.
From the outside, it may seem that I am in control, but really I’m not.
I’m in the middle of the development of an online market, scheduled to launch in just 2 months away and I do not know how I should market … the market.
I spent most of my time doing what any entrepreneur who respects himself did when he lost … read blogs.
Midway until rabbit hole, I came across an article by Leo Widrich, buffer co-founder, and everything started to fall into place.
When Buffer began, they were a SaaS product bootstrap looking to gain exposure, and Leo brilliantly exploited audiences influencers in the world of social media with a content writing.
You can read such a message by Leo here Traffic Generation Cafe: 3 tools to increase your exposure Massively Twitter
Certainly, I could do the same thing?
There was just one problem … I could not write.
When I say that I “could not”, it is true that this is an exaggeration. I could, but not very well.
Regardless, 3 months, 12.324 social shares (an average of 301 shares per post), and around 50k words later and I published on HubSpot, Virgin Entrepreneur Blog, and now JeffBullas.com , the best of all:. Traffic Generation Cafe
I also have serious bloggers noticing “me everywhere”
And share the content I share with their audience:
want to know how I did it?
But first I want to talk to social sharing and why it is such a crucial part of your customers’ advertising campaign.
For me, a share is a recommendation, a reader giving your piece of content their seal of approval distributing it to their social network. They believe there is enough value in your post to risk their relationship with their peers.
It is for this reason that I quote the stock figures for each position below and you should use this as a key measure to determine the success of your campaign.
Below you will find a lesson from each of the 42 guest posts published, so if you have decided to do a similar trip, you will not make as many mistakes …
1. you do not know what you’re doing, so start small – Luminous Digital Media (14 shares)
I will be honest with you., Unless you have read and produce blogs in your niche for the last two years, you will be waste, like me
rubbish selecting blogs to target, the choice of your subject and write the post itself.
But do not worry … you can start small and build your skills.
These two sites are a great place to start:
You can find small blogs within your niche who are looking for content creators.
I found my first 5 blogs guest rooms using these sites, which allowed me to find my feet and develop my writing skills.
2. Be sure to review your mission Once live – Fivenson Studios (0 Shares)
The people are forgetful.
Thus, it is important that you review your message once it is live and BEFORE you share with your audience that your blog host can forget to include your links:
In this example, I must examine and follow up with the blog owner to ensure our author bio is included.
Although I believe that the main motivation behind guest blogging is to add value to the audience of the other, it’s still crazy to prevent this public to follow with you.
3. Be open to feedback – Lac B2B (1 Share)
What you you may feel obvious to your readers will not necessarily be obvious to readers of other blogs . Therefore, you need to be open to feedback on the content of your messages.
Here are some useful and relevant comments of one of my blog hosts:
Remember, your blog host is simply trying to get you help create the best piece of possible content for their audience, so be sure to review and incorporate comments.
They know their audience better than you!
4. Talking about things that interest you – RJS Internet Marketing (41 shares)
One main questions I ask myself when considering a customer display subject is 😕 what interesting things I learned recently
And at this stage of my guest blogging journey, I bathed in Lead Generation, so writing this particular client was simple and pleasant.
In addition, you’ll experience the added benefit of mental clarity achieved when teaching a topic to someone else, rather than just learning yourself even.
5. impressive post pictures – atomic range (17 shares)
This is the atomic scope image created for my guest blog for them. Impressive, right?
As a guest blogger, you can add tremendous value to your blog host by producing a single client image and beautifully designed with your job.
course, find out what the guidelines of the brand image of the host blog are before image creation.
6. Mention people you want to connect – The Cubicle Dropout (33 shares)
Notice that this client I mentioned HubSpot:
I did it for two reasons:
- Because the reference takes load my article.
- Because they are one of my favorite marketing blogs and eventually I wanted to write a client on their blog (see post 18;).)
thus, the action here is to make a list of your “guests ultimate guest blog” and start linking to and mentioning their content, so that when you reach them, they know who you are and aLMOST feel you deserve to display on their website.
7. Targets Relevant Blogs – The administrative assistant (33 shares)
The market I market tried connects entrepreneurs with virtual assistants.
Since we chose to artificially create market supply (Virtual Assistants), we were not looking in the market for virtual assistants.
We were looking to target entrepreneurs.
Although, the administrative assistant is a blog AWESOME, it was not necessarily the best choice for our country as guest blogging this blog target virtual assistants.
So the lesson is, if you are investing time in guest blogging, make sure you are targeting the blogs readership contains a high percentage of your target customers .
8. Reach Out To Friends -. Aadil co (20 shares)
If you are new, but already have friends / connections with a similar audience within your niche, go to them and to propose a client – your pre-existing relationship means that your message is more likely to be accepted [
once the client has been released Aadil.co, I was able include the link of this blog very respected in my next few guests not blogging emails.
This adds credibility to my height and probably increased the chances that my message would be accepted by the blog host in the future.
9. Reach Out For Old Contacts – Duct Tape Marketing (624 shares)
If you have contacts you worked, or almost worked in the past, these may be good targets at the height of a client station.
Here is an email I sent to John Jantsch of Duct Tape Marketing to offer a free project in exchange for his testimony:
However, the project he proposed turned out to be a bit complex for us so we do not go forward.
Regardless, six months later, I followed the same chain of emails offering a client.
As you can see from the picture below, John responded and I landed my first post on one of the most important marketing blogs.
10. Use relevant images – Triple SEO (57 shares)
When you try to “jazz up” this post to Triple SEO, I realize that many messages on Chris’s blog contained a type of humor :. Here is an example
So I tried to integrate this voice tone and humor by opening my post with the line: “ This is not a blog post SEO “as I felt it would be well received by the audience.
I also decided to include images like the one below for the same reason:
I think your message will be far more likely be accepted if you are able to tailor your content specifically to the audience of this blog, as I did with TripleSEO.
11. Spend a time of equality Post Headlines – The Digital Nomad Travel Mag (60 shares)
it’s when I started to invest time in the development of job titles.
You can see the increase of share figures for this position during the previous 10, he has had an impact: “5 Lessons From one month to work in the most city. dangerous in the world “
Moving forward, I began to write at least 5 tracks for each client station and ran every option through both analyzers title below below to give another perspective on the efficiency they could be:
12. During startup, your Outreach does not have to be perfect – the Hills marketing (4 actions)
When you are just starting and approach smaller blogs, you do not have to spend 2 hours crafting the perfect pitch.
As you can see in the image below, I managed to get accepted this position with a relatively short pitch:
instead of hours in the field, you should be investing your time in building competency will eventually ask you those big blogging client stains on your favorite blogs :. Wrote
13. Do your research – Thrilling Heroics (6.4k shares)
This post really highlighted the power of influencers mention as he received a massive 6,4K actions.
However, I would not have landed this client display place, I had not studied sufficiently blog host.
After following Cody Thrilling Heroics for a while, I knew it and I read and followed the same influencers.
In this spirit, I made sure to include each of these influencers in the position I sent to Cody, hoping to increase the chances of the post would be accepted.
And as you can see by the image below, it looks like I was right:
When preparing a client pitch, to spend time researching the host blog. Be sure to offer a position that resonates with the blogger and therefore their audience.
14. Connect with Cool People – StoryV (93 shares)
There more to life than just business, the return on investment, and money, right?
One of the reasons why I reached out to StoryV was because they seemed like a cool couple running a great blog.
And now that I got to know them a little, I’m sure if were in the same city in the world, we will have a coffee and even become 😉 friends
Collaboration and value creation (guest blogging) with other influencers can provide benefits in other areas of your life, beyond the company.
15. Talk about your experiences – Launching Cultivate Joy (33 shares)
Write blog posts to an action based on your experience may have several positive effects:
- It seems feasible to drive -. When you take people on a journey step by step that eventually produce a particular result, they are more likely to take action
- He built the authority -. If you manage to get a result that many find desirable, it will position you as an authority on the subject
- It is easier to follow – I’m not saying that people are lazy but if you are able to produce complete step by step guides with the image and the orientation video, your audience are much more likely to take steps in line with your content.
As I was researching the launch Cultivate Joy blog, I cross-checked their existing subjects and their typical drive against my previous experience.
It happens that I bootstrap the growth of e-commerce site in the last three years, so I created a step by step guide showing how I realized this:
I approached social Media Today me when I was unknown in the world of media and social marketing content and I hardly made my post for fear it would be rejected …
However, it is important to remember that these great blogs are hungry for content, and if you are able to meet their quality requirements (which you should be able to have written 15 other clients), they will publish your content regardless of who you are.
17. If you get rejected, Returning Elsewhere – Content Marketing Up (12 shares)
Joli start in my guest travel blogs, content Marketing Institute gave the following reply to my pitch:
‘is it not a good fit “… yet.
However, as my contact CMI shares her beautiful electronic release above, there is nothing stopping you to present the same post again to other institutions, as I made with post 17.
So when an application for blog you send in a full post for review and you feel like you do not want to invest your valuable time on a position that can not be approved, just write anyway and submit elsewhere if you do not get rejected.
18. Say yes! – HubSpot (1.3K shares)
I originally reached to Matthew Barby (Growth & Global Head of SEO at HubSpot) to post on his personal blog
As it currently accepts anonymous posts to his blog, he asked if I wanted to offer the same position at HubSpot blog …
only my favorite marketing blog of all time (outside of course coffee traffic generation;)!)
I do not think I’m ready for it and that it would immediately get rejected, even with recommendation of Matthew.
Regardless, I decided to go
When you are faced with an opportunity that makes you feel a little uncomfortable, say YES!
19. Make case studies About remarkable results – Be A Better Blogger (131 shares)
When Post 13 went “viral” and hit the mark 4k actions, I thought:
What exactly is “This would make a great title, I have to share my formula.” what I did when I arrived on the big Kevin J Duncan at be a Better Blogger as can be seen in this image:
whenever you get a significant result that you believe could help other people in your niche on your way to document a case study showing exactly how you have achieved this, then plant the post on a blog host.
20. Be different -. JeffBullas com (1.1k shares)
Everyone has read “ 5 steps to grow your Instagram After blah-blah-blah “post.
But how many people have graduated from:
Attempt to each content item and the title you create remarkable in some form.
21. Beware of content machines – Evan Carmichael (1 Shares)
Qu ‘is that a “machine content”?
These are sites that accept guest content from almost everyone and the owner of the website (the influencer) do not personally agree with your client with their audience and they may not even share your post at all.
In addition, when your client relationship does not work (as the link in the title of this section), you do not have someone you can quickly send to sort as they operate a fully automated content collection process.
Only produce content for guest blogs where you work directly with the host blog; otherwise your time and effort may be wasted.
22. Reply to all the comments! – Kikolani (96 shares)
Once your client is live, you are responsible for all interactions between this piece of content and the blog readership.
This includes checking back for any comments that may have been left on the pole. You can see in the image below comment was left on this blog asked to leave in December that I will not answer:
Back in a second, I’m going to respond to the comment. 😉
I now put a reminder in my calendar to check each client, 24 hours and 1 week after publication, to ensure that I have responded to all comments.
Blog comments are a great opportunity to build relationships with new customers and potential customers. In addition, on most blogs, link to your / website landing page will be integrated with each comment.
23. Talk About Formulas / Recipes / Secrets – NicheHacks (50 shares)
When you share your experience as a case study to action by Item 19, make sure to talk about formulas, recipes and secrets.
People are bored of the “Step by Step Guide for social actions” and are much more likely to click on the Formula BuzzFeed -. How obtain Constantly 1,000,000 Shares Per Post
However, make sure to only use this technique if you are sure that your content has the quality to back it up. You do not want to disappoint people.
24. Mention / Link To Yourself If relevant – Ninja Outreach (71 shares)
There is pertinent to mention / link to your business in your client, then do it!
When I say “relevant”, I mean the link adds value to readers and / or allows them to better understand the context.
Take for example this message on Ninja Outreach, where I describe exactly how I outsourced the construction market I marketing. It makes sense for me to mention and link to the finished product, do not you think?
Most reasonable blog hosts allow you to place a link to your website in the body of your client if it is relevant, this will make a lot more traffic and link juice that all links in your author bio.
25. EXPOSING Conventional Wisdom – smart Blogs (257 shares)
When looking to submit ideas guest post, always trying to build an argument against the conventional wisdom, as I did with this message:
I can guarantee that the title of this post customer ( ‘ Why followers, likes and retweets are worthless ‘) has a participation rate of more clicks and a similar title less potentially controversial argument – How to grow your following social media ‘, eg
26. Monitoring -. Webbiquity (42 shares)
blog hosts are busy.
So do not be discouraged when you do not receive an answer to your first, second or even fifth position followed Awareness …
Just keep trying, as I did with this message:
… and was ultimately successful.
27. Choose a topic you want to learn – Advowire (22 shares)
In my opinion, one of the most effective methods of learning is to teach.
Thus, if there is something you want to learn about because you are interested in the subject or need to do to advance your business, then write about it.
There was at that time I built the blog for the market, we were about to launch and I knew I could greatly increase our optins email offering alternatives to the newsletter.
Therefore, I decided to research this subject further to enable us to improve our conversion and would then write these notes and offer as a guest blog post.
28. After a couple of great posts Things Get Easier – Entrepreneurship Life (20 shares)
Once you land a couple of big messages with 1k + actions in a niche, people will start to notice you:
This shows the importance of the development.
If I had written guest posts for blogs in various niches, Mohit might not have heard of me and accepted my submission guest post for her blog.
Choose a niche to target with your client proposals and, over time, you will have noticed and be easier to land guest spots content.
29. Use Famous People In Your Headlines – smart Hustle (2 shares)
You can borrow the influencers of authority within your niche citing in your content.
I used the quote from Richard Branson above to add the power of my title and the opening of this post.
Is there a celebrity or influencer in your niche who has an opinion or took a position that supports your client?
If yes, use their authority.
30. Use Twitter and email to your Outreach – Virgin Entrepreneur Blog (728 shares)
de Poste 10 forward, with all client locations sent, I would also reach out to the host blog on Twitter, as shown in the image below:
I do not think I would have obtained a post on the Blog Entrepreneur Virgin without this tweet.
I recommend now simple tweet (as shown above) and sending it right after you send your location to the blogger.
would not hurt a bit like some of their recent tweets or retweet some of their content while at her. 😉
31. Share Ideas – Forbes (895 shares)
Not strictly a client, but I thought I would like to include this example here as I did collaborate with the author Kavi on content production, as shown in the image below:
I proposed my idea for the position and Kavi approved, but he wanted to produce it himself, which was good for me as it has agreed to include me in the post.
Find people who produce content around topics within your niche and post them encamp ideas. It is likely that you will end up with some form of recognition.
32. Comment on the competition and make your post better – Y Travel Blog (476 shares)