There is no secret that the vast majority of consumers carry mobile devices in a some form. It is also fair to recognize that traders have long clued-in as a result, have adopted the two mobile aggressive marketing strategies and sometimes subtle to capitalize on this emerging plenty of opportunity horn.
However, there is still a fundamental property inherent in these small intelligent devices, most digital marketers have not yet been able to exploit their pure potential. The obvious nature of mobile device is that it does not just stay home – it goes with the consumer at each stage of the journey to become a future customer. So the question is not “Why should you use the location data in your mobile marketing strategy” If anything, the real question is:
If you have the means to access and use this information, so why on earth would not you?
while consumers shop offers sent
on the more local side of harness this powerful ability, let me set the stage. Say for example, you shop for the perfect pair of jeans from your favorite jeans store, and something interesting is happening right you do . your way inside a particular store entrance your smartphone is notified. storewide an offer for 10 percent off then immediately after snagging the perfect jeans, you begin to make your way to the section children. Suddenly, another notification appears -. This time with an Off-shirts
What I have described here is the beauty of deploying tags inside in retail stores. Acting in concert with the application of the store, the position of the buyer on the floor is transmitted to the application via strategically placed tags. Therefore, the proximity of the smartphone to certain areas identified in the store can be easily determined. The combination of application and tags is extremely powerful, which is why we will see more than a million of them showing in stores over the next four years.
larger area, Smarter Analytics
A particular disadvantage with tags and Wi-Fi triangulation devices, however, is that they need analysis extremely perceptive capabilities to boost sales. Otherwise, such a method would do little more than annoy customers with invasive notifications for products they have ever been interested from the start, which is an important factor that Adobe considers Analytics.
Another problem is that the sale of a product within the store is only half the battle. If we will enjoy all that is mobile in a smartphone and GPS is the next step. GPS will your strategy not only how to identify low places about 10 meters, but several additional advantages:
- GPS provides coverage of New York in the middle of the Mojave.
- The implementation is generally profitable, fast and low friction.
- These systems do not require installation of additional devices in stores.
Various options of heaven
Another phenomenal advantage of GPS – above and beyond the fact that its primary material is already in orbit above the planet at 8700 mph – is that it provides you with the opportunity to file a pin and draw a circle around it. This ability is known as geo-fencing , which can further enable your location-based mobile ground game in some interesting ways.
Thanks to your ability to also track GPS signals from smartphones to your consumers on the surface, geo-fencing enables your application to know when these signals intersect in (and on) the predetermined circle surrounding your position interest (POI).
Once this boundary marker has been triggered, you can capture the attention of consumers through contextually relevant messaging. Spot-on push and in the email application are great ways to motivate your customers to start thinking about your business – as they so happened to cross within 300 meters of the location. Throw in a coupon code, and you have just covered a lot of ground between you and the sale.
Predictive Points of interest
The beauty of using the location-based marketing is more than just the ability to connect with customers as they pass through the geo- fencing, as it can also teach us something important about clients.
If we can actively locate an application user data on the card, while remembering where they were, technology-based location can allow us to draw rather intuitive assumptions about customer buying behavior – and it opens up some very interesting possibilities for digital marketing developers in the future.
Conclusion: An orbital strategy for the mobile consumer
If there was a really nice party to adopt based marketing localization in mobile strategy, it should be how location technologies and mobile devices complement each other. In this case, there are no traders who win this game, but also their customers who are reaping the benefits of convenience and value -. Just because smartphones are aware of their surroundings
At least by the standards of 2016, this is the most effective way for almost every client with mobile devices in your enterprise to meet, literally, in the right place at the right time.