Essilor is enhancing the way people see the world through his inventive collection of eyewear brands – Varilux progressive lenses Crizal no glare lenses, polarized lenses and UV Xperio EYEZEN lenses – designed to reduce fatigue of the display of digital devices. By applying the same inventive spirit that pervades his glasses, Essilor is reimagining its digital marketing using Adobe Experience Manager Analytics Adobe, and Adobe target to make every customer interaction stand out.
Working with Razorfish and Adobe, Essilor launched digital high quality properties – with unique features Essilor – for each of its brands. “Razorfish has enabled Essilor to rapidly evolve new digital marketing strategy to other brands – within 8 to 10 weeks with internal development resources limited,” says Vasan Sundar, vice president of technology for Razorfish . “Essilor can now launch new brands online using the same components and models, but with a unique key for each brand. This is the beauty and power of Adobe Experience Manager. “
Using Adobe Marketing Cloud, Essilor also take greater ownership of its digital future. Ideally managed assets allow marketers to maintain an image of consistent brand across campaigns and channels. the ability to measure the results and share data between teams using common tools also helps to enhance the experience.
overall, Essilor resulted in an increase of 23 per cent of visits and more than doubled the commitment. in addition, 46 percent more visitors enjoying “Find a provider” search tool for business, helping Essilor direct more customers eye care professionals offering its brands. See their full case study here.