The Protection Division of DuPont Crop works with farmers around the world to help them to grow enough food to feed 2 billion in 2050. It is an ambitious goal, and that DuPont supports partly through clear communication, reliable with farmers. Adobe Experience Manager in Adobe Marketing Cloud, the company is empowering the sales team of the Division of Crop Protection with digital content for millions of farmers in 130 countries.
“We are dealing with a huge amount of product and marketing information, and as we centralize as much as we can, we must also give countries sufficient flexibility to deliver the right message to farmers their regions, “said Joanne Hewitson, digital Lead global marketing Crop protection Division, DuPont.
After undergoing a digital transformation using Adobe Experience Manager to centralize and manage assets branding and customization the division turned to Adobe Mobile Experience Manager to make the commitment to the next level. in a pilot project in Brazil, assets and sale detailed visuals were converted into mobile-friendly slides, allowing the sales team to communicate the benefits of DuPont products more easily and conveniently.
Meanwhile, the German team in the division replaced its 400 pages printed manuals customers filled with product and safety data sheets labels with an application, literally providing farmers with the information they need at hand. Besides the customers convenience stores no longer have to carry the book on the ground with them or store them in their tractors team has improved time to market for updated information by 50 percent and saved thousands of dollars printing costs.
When the application is deployed globally, Hewitson expects to save $ 1 million in single printing costs. It also hopes to expand its features to create a unique experience for farmers. To learn more about the digital transformation of DuPont, read the case study here.