How often this happened to you:
You sweat and slave on a proposal for copywriting. Finally, you get an email client. Success! They want to work with you!
And then you read, “Your copywriting rates are too high. We intended to spend about half that amount. Can you bring your price down?”
Now, you have a dilemma. If you neglect your copywriting rates and get money in the door? Or if you stick your price and possibly lose the concert?
It is easy to get into panic mode and immediately offer the discount. But this may not be the best idea. Here’s why:
– Reducing your copywriting rates reduces the value. Let’s say you charge $ 250 per page – and the customer wants to pay $ 150 per page. If you encounter the price of your prospect, you tell them, “I padding my offer of $ 100 per page. $ 150 is the real value.” Not the best first impression.
– A reduction in the initial rate makes it difficult to charge the full price later. After all, if the customer you $ 150 per page, why would they pay $ 250? Would you pay $ 100 per additional page if you knew that you should not? Yeah. I do not think so.
– It’s easy to blame your low-paid customers And by “resentment”, I mean the customer feels burned because they know. “Écailler because you have more important tasks, better paid.” they are not a priority – and you feel burned because you do the work for less money. Think this does happen to you? It may (and probably.)
Fortunately, there is a way to handle this situation so that your customers feel heard – and you get paid what you’re worth. Here’s how:
– You are bidding on a large project Offer a small discount if the customer pays the contract front. This solution is a great win / win for all. The prospect gets the discount they want – and you get a big check before starting
(you get a deposit before starting work, no If not, you’ll want to check out this video?).
– Offer to eliminate a deliverable of the agreement. Rather than reducing your copywriting rates, you can cut out a page of the agreement, or reduce consultation time. This strategy reduces the cost without cutting your rates.
– Just say no. Sometimes the only thing you can do is to explain to the customer, “Because of the time it would take to complete your project – and the experience I bring to the table – I have to keep the cost as is. Are you sure we can not work something out? I had many opportunities to come back, “We want to work with you, so I assume that your rate is OK.” Phew!
And if you need to walk far, so good. You know you’ll land another client soon – in addition, to pay your full rate
What do you think? How do you cope when a prospect requests a discount? Is there a time when you offer a price reduction?
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