Sugar Crush tends to be what most people think of when they think of gamification. It is a fun, bright colors, play a little addictive. Yes, I too am addicted to it. While in deep thought, waiting for the countdown to earn another life, I reflected on the game and how brands can use some of its tactics to keep users engaged and loyal. Crush candy that is incredibly more difficult to reproduce in the digital marketing world. Crush candy not only provides a reason for people to come back every day, but also options for users to interact with the application in any way that works best for them – they can choose to monetize, recruit friends, updates action on social issues -. Or not
Ultimately, gamification should help customers move through a natural progression with your brand. Whether to encourage them to use your mobile every day or to find ways to move customers through your sales funnel, gamification does not work if it does not provide tangible benefits for customers.
In addition, gamification can be extremely helpful with optimizing your internal organizational structure. Just as your customers with your brand progressing naturally, inside, there is a natural evolution that you want your brand to undertake. One example that comes to mind is instantly in the construction and socialization of an optimization program. Whether to follow technological changes or enabling workforce expansion, gamification techniques can help you manage and scale of your organization, serving a number of applications in both the inside your organization and outside.
Business to Consumer Applications
The increased commitment
Let’s say, you want to encourage customers to post comments or participate in surveys, gamification can help me. It is easy to encourage these types of actions by providing an advantage – a badge, a special offer, increasing loyalty status, or something else – to those who complete the action. Reward customers who take determined action with your brand is an easy way to increase engagement and generally tend to be a win-win situation for both the brand and the consumer.
Loyalty Building customer
Now that users are engaged, how do you make sure they stay engaged – and ultimately remain loyal to your Mark? This is difficult. In today’s world, loyalty is a commodity. Consumers are more connected than ever and have high expectations – if they do not receive, relevant real-time personalized experiences, they will go to your competitor. Seventy-eight percent of students say they prefer to spend money on desirable experiences that coveted property.
Starbucks did an amazing job to encourage customer loyalty. Their mobile application built brand loyalty by awarding badges, providing targeted offers, and providing a number of reasons for customers to check their application. Moreover, it brings value – I can order coffee through the application, and it will be ready when I arrived. The wealth of benefits provided by the Starbucks app motivates people to choose their brand over other races during their coffee in the morning. The key to customer loyalty is to provide a benefit / value in exchange for the loyalty – and above all, make sure it’s a good experience
The promotion of social action
When encouraging users to share on social media, you need to consider your goals as an organization. But more importantly, you also need to set priorities and focus on customer benefits. People posting not social just because you want to. Make sure you consider why someone would want to publish on social – not by saving the new status with your digital business? Do they share innovative and exciting? Can they show the product? Does it allow them to share a positive benefit with friends? Gamification can certainly drive the number of social actions of your brand receives, but it is extremely important to make sure you also provide customers a reason to share rather than just wanting it to happen.
optimization of internal processes
It is not surprising that gamification techniques work well for the internal activation. A team I work closely with at Adobe recently established a 21-day challenge to help people train on new technology. Every day, users were given a task or challenge, and every day builds on the day before. Make this part of their daily routine for three weeks not only helped to form good habits and get necessary information, but also was fun and competitive, which made them want to participate every day. Ultimately, participants received knowledge -. And a surprise advantage
Breaking Down Silos
The Royal Bank of Scotland (RBS) has gone through a digital transformation and implemented a unique gamification strategy to help break silos and foster teamwork within their organization. RBS has created new identities for their digital marketing – “Superstar DJs” (short for Digital trip). These travel managers use the marketing data driven to put the customer experience first. Each week, they create a “list established” – including optimization activities and targeted trips, for example – and compete for first place billboard top. To create their playlist, they work with guest DJs from other departments throughout the organization. Their organization is now working more closely and effectively – while having fun -. Prove gamification can help you unify your organization from
Similarly, brands can encourage innovation in problem solving and process improvement using these techniques. Gamification levels the playing field, giving all employees within the organization equal opportunity to present solutions and ideas to the organization. A newly hired trainee has as much chance of finding the best idea to improve a particular process as CEO did. Your workforce is the most important resource you have, and create a fun environment that fosters innovation by gamification allows you to make the best use of it.
Whether within your organization or by increased interaction with customers, gamification is a powerful tool to improve the way your brand and operates a number of applications for your organization. There is so much more than just Crush Candy!