I do not know where to start with the Facebook® advertising? An essential part of the mix digital marketing, brands with the best advertising strategies are reaping the benefits by having their messages seen by people who meet specific targeting criteria. However, with the newsfeed ads, stimulated messages, and more, the implementation of an effective advertising strategy can be daunting. Success depends largely on choosing the right objectives and types of ads that can be optimized to achieve conversion goals. How do you choose a method of advertising that Facebook offers? Here are some tips to help make sense of advertising on Facebook to fail the test of social media marketing.
Align Right Goals Goal
Before creating an ad on Facebook, you will need to choose a specific “target advertising.” Currently, there are 13 goals to choose from, each designed to serve a different purpose. Think about what you want people do when they see your ads. You are looking to raise awareness for your brand, or if you want to drive more direct actions like clicks the site or on video? Objectives are specific, and optimizes your Facebook advertising based on the goal you choose. Be clear about what you want to achieve and choose the right lens Facebook for the best results – whether the commitment after the clicks website, lead generation, video views, or any other objective
Boosted messages are optimized to a commitment
After selecting an advertising purpose, you should always select a specific type of ad. Boosted messages are one of the most popular advertising strategies offered by Facebook – often, social media managers think they are also a smart way to improve the organic range. After all, stimulate a powerful position means more eyes on your content, which should equal more clicks to your website and more conversions, right? Not necessarily. Boosted messages are optimized to engagement (likes, shares and comments), but are not designed to promote actions such as filling out a form or download an e-book. If you want to drive specific actions, choose the types of Facebook ads that target the achievement of conversion goals.
A recent test conducted by Adobe and Thermo Fisher Scientific, against several different types of ads – ads newsfeed compared to a strengthened position and an announcement newsfeed compared to an ad carousel – to see what kind better results for the scope and commitment. For each test, simple ads were created using the same image, copy, target audience, and spend. Each ad ran for a period of seven days.
In the first test, the ad newsfeed has 101 percent more than the scope of the stimulated position. The results were similar for prints, with nearly 200 percent more on the newsfeed ads that boosted job. Moreover, since the stimulated position is optimized for engagement, it is safe to assume that he does better than an ad for RSS likes, shares, and comments – and it did. The post spurred delivered 80 percent more commitments than the newsfeed ads. Bottom line? Make sure your goal is aligned with the ad strategy you choose. If increasing advertising reach your goal boosted messages may not be the best strategy.
Select Ad types that optimize towards conversion lenses
In the test, the main purpose of an RSS ad was to drive traffic to the site, and secondary objective was to complete a form and make a purchase. With 3,000 percent more clicks website that boosted job, the newsfeed ads delivered. What’s more, once users have entered the site, the announcement has accumulated 604 percent more views and 100 percent more pages of forms filled the post stimulated.
When the carousel ad was tested on the reinforced pole, the results were similar. The ad carousel to 81 percent more users than the strongpoint, with prints 31 percent more. Unsurprisingly, the station stimulated delivered 69 percent more commitments than the ad carousel. However, in this comparison test, the ad carousel achieved an increase of 1,400 percent for clicks incredible website on the reinforced post. For conversion purposes (fill in a form, downloading, etc.), the results were 500 percent higher when the ad ran carousel. The takeaway? If you are advertising on Facebook to get specific results – whether the capture leads or make sales -. Choosing the right target from the beginning, and then choose the types of ads that can be optimized to achieve conversion goals
There are no miracle solution with Facebook advertising – ads that get results are always the best. However, if you set your business goals from the beginning, and choose the objectives and the types of ads that match, it is much easier to optimize the achievement of specific conversion goals. With robust audience targeting and enhanced testing capabilities, Facebook is a powerful advertising platform and a smart way to get a better return on your advertising investment.
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