There is much discussion about Big Data and uses the best. Everyone claims they will attack the data in a new way. But at the end of the day, behavior data is only useful if you have a tangible way of an action. One way to make the digital work behavior data is to use it to drive your programming-advertising campaigns. We saw a number of brands to implement this strategy with very strong results.
Basically, the analysis is used to track user behavior digital – where your traffic is coming from, the pages a user visited your site, what page was the last user has visited, and and so on. science data allows you to understand the behavior of your customer very well. data science can apply these algorithms to digital behavioral data that allows you to segment your users into different characters. You can create an almost unlimited number of segments with these algorithms, allowing you to target each campaign to a specific subset of users.
Programmatic Why advertising?
The purpose of programmatic advertising is to increase the likelihood that someone will buy from your brand. Programmatic the advertising can be improved by using digital-behavioral data to optimize your advertising campaigns. With access to behavioral data, you can more effectively personalize your online advertising campaigns to increase sales.
For example, if a user browses your site for luxury bags around a price point of $ 200, but does not make a purchase, you can use behavioral data to understand what types of campaigns that the user may be most likely to respond. You can look at the demographics and behavior to understand which segment of users, it is most closely. You can get answers to questions like:
- What other users have considered luxury bags $ 200 price?
- what they end up buying, if anything?
- announcement What were they presented last before finally converting?
- What Have platform when they saw the announcement that prompted their conversions?
- Were they likely to shop by mobile phone?
- did they prefer to shop online or through brick and mortar stores?
From there, you can better understand the types of users that your answer segment, allowing you to carefully personalize your online advertising campaign. This may include specially designed in the Messaging application, discounts for related products targeted remarketing campaigns and more.
Ultimately, when the digital behavior is used to improve advertising programs, organizations see an average additional lift of 18 percent to ads where the behavior was not used. You can actually mold and transform the data to display more relevant ads and then display those ads to appropriate audiences in a very personalized way. The more data you have access to the capacity of your larger organization to analyze data and come down to a more granular level of understanding. In other words, the data over behavior you have, the more your ability to send to the right audience with the good news at the same time.
The beauty of digital technologies to conduct programmatic-center and advertising integration is that they get the marketing out of business data parsing manually. This allows them to focus their energies on more strategic marketing decisions. They have the opportunity to reach a wider audience with messages more personalized. Being able to have a broader scope, while increasing customization, basically means that you reach more people more effectively and at a lower cost than ever. With all this on the table, who would not be able to integrate behavioral data in their programmatic decisions-advertising?