self-driving cars are increasingly ubiquitous. While this gives a lot of value in itself, the risk is to have people who are literally asleep at the wheel. There is not a business case for machines completely replace human – it’s not the goal. But, combining the efficiency and capacity of learning machines with the human capacity to correct course when needed, you can reach the best decisions as quickly as possible. This is the basis for the cognitive analysis -. mixture of man with machine
How Cognitive Analytics is different
Predictive analytics is incredibly valuable for organizations, but can still be a little while. As an iterative process not only takes time to dive into the data, but then evaluate the ideas and take action on those ideas through tests. As data continues to grow, there must be a way to accelerate this process.
Predictive analytics intends to predict the outcomes of various scenarios. Similarly, cognitive analysis attempts to scale the process of understanding into action by combining all relevant data to make predictions about future results and reasoning make the best decisions . By understanding the data in context, cognitive analysis creates an intersection between machine learning and cognitive reasoning to offer very personalized experiences relevant to users. In essence, cognitive analysis uses machine learning to scale-prediction analysis process.
It is not necessary to be a master in the predictive analytics to just dip your toe in cognitive-water analysis. In fact, most companies can succeed in running these types of programs in parallel. Depending on the types of goals that you have for a particular campaign, you can choose solutions either predictive- or cognitive-analytical. cognitive analytics acts as another tool in your box analysis tools.
Why use Cognitive Analytics?
As technology evolves, there is an almost infinite number of ways for customers to interact with your brand. You’re in a situation of face-to-face. There is no one owner to mom-and-pop shop that knows all your purchase and can predict your future needs because he knows you so well. There is no single vendor that can be dedicated to each client on each platform.
Instead, analysts can work hand in hand with cognitive analysis applications to help meet customers where they are. If a thousand people hit your website at a time, one person – or even a whole team of people – it is unlikely to push personalized offers to each of them in time, they are on the site. A cognitive-analysis application can help you push a personalized offer – or tailor the customer experience through other means -. At each of these users
For example, when customers hit the site, a cognitive-analysis application can push the most appropriate banner for each user based on his past navigation histories. A human would need to drill down through more data to determine which banner works best for each user. When he determined what was best for every 1,000 website visitors, customers would be long gone. Cognitive analytics allows you to quickly analyze data, make a decision, and personalize the customer experience -. all at the drop of a hat
This leads to savings of increased costs, and increased conversions. Like any strong campaign analysis, the goal is to better understand your customers to increase the positive experiences of customers and therefore, increase conversions.
We are at an interesting point in history where we can see how man and machine work together. Just as the industrial revolution changed the face of the company, the human and the machine partnership will revolutionize the way we do business currently. cognitive analysis plays a major role in this process.
As the self-driving cars and other automated processes continue to evolve, it is important to remember that the machines do not have inherently all the information or all environments that humans do. Then they can certainly advance your agenda and campaigns, it is important to start using cognitive analysis on good campaigns while complementing the conclusions and decisions with human intelligence, as appropriate.