As marketing continues to mature at warp speed to keep pace with new customer requirements brought by the rapid adoption of smartphones and mobile devices, customer experience is king. Brands that lead with experience and placing premiums on marketing to customers by engaging, customized resources will be the most successful in today’s digital age.
To ensure traders everywhere are ready to deliver the best customer experiences possible, we are happy to share what we launched the Adobe Digital Marketing Accreditation, the first of its kind in the industry. Developed in partnership with the General Assembly – a recognized leader in virtual and immersive digital learning – this global program enhances the technical capabilities with a fundamental understanding of the best practices that lead the successful experience of companies
the US Department of 2016-2017 “Occupational Outlook Handbook” Labour expects that there will an increase of 9 percent to 19 percent in key marketing roles between 2014 and 2024 – faster than average growth among occupations measured. However, a study in 2015 Smarter Insights notes that 54 percent of the respondents assessed their marketing services that this discrepancy points to a glaring problem “strong in some activities, but poor or weak in others.” Companies need to receive knowledge and training on how to successfully implement and manage digital marketing within their organizations. – Training that goes beyond showing companies how to set up a program to help as understand how to reap the benefits once these programs are operational
Overcoming the gap digital skills
the reality is that digital skills deficit exists in which traders feel under-equipped to keep pace with digital innovations. As the functions and marketing roles continue to evolve and grow, it became more and more expensive to hire, train and retain qualified marketing talents. Customers have told us first hand they want more help with skills development and digital capabilities within their teams to meet the digital transformation is happening in their industries and accelerate their results.
The accreditation experience
Adobe is well known for its existing product certifications that are rooted in a mastery of technical product knowledge, application and experience . Adobe Digital Marketing Accreditation Program develops on product knowledge providing a basis of the best digital marketing practices. The program is not limited to our customers; it is open to any marketer worldwide seeking to improve its digital capabilities.
The accreditation offers six educational programs conducted by a mixture of voices – industry experts at Adobe technology evangelists. Each program contains 3-4 courses and each course comprises no more than 60 minutes of instruction on key digital marketing topics. For example, know your customers program will teach participants how to find the knowledge of customers in all their cross-channel interactions, and how to use the analysis to make sense of large amounts of data in digital commerce:
- Deliver relevant content
- Harmonize your campaigns
- Know your Customer
- Engage customers with Mobile
- Deliver continuously experiences Connected
Subscription price varies the region, and custom pricing is also available. A one-year subscription provides access to all documents issued by the first learning management system Adobe Captivate First program. Customized corporate pricing is also available. The content is on-demand, self-pace, and constantly updated. Each person who successfully completes the program does a “Digital Marketer Accredited” Adobe designation and a badge that can be shared through their social media networks.
Learn more about the Adobe Digital Marketing Accreditation program and register today!