Mondays are usually pretty slow. I get up, check my email the day before, read news, take a shower, help get my boys ready for the day, kiss my wife goodbye, and head to work. This morning was a little different. As head of social perspectives to Adobe, I soak up all the news I can about updates or changes that occur with Facebook, Twitter, Insta, Snapchat and LinkedIn. When I saw the headline in the Wall Street Journal Microsoft acquires LinkedIn to $ 26.2 billion I began to think about all the possibilities and how we got to this point in the social life. To understand where we are now, it may be best to look into the past to a big social acquire some.
2006 Google buys YouTube ($ 1.65 billion)
YouTube was a start-up difficulties and Google was a relatively new company. This may have been seen by some at the time as a gamble by the emerging society of technology for a brand that has been mired in legal battles over piracy. However, it has led to a revolution of the video that has only increased in recent years. YouTube is now valued at over $ 70 billion and I can still get that old clip Chris Farley, in a Google search of course, Saturday Night Live, when I want to share with someone.
2012 Facebook buys Instagram ($ 1 billion)
Instagram turned everyone into a professional photographer and launched the next big social network. In the 2015 report social intelligence that I did for Adobe Digital Index, we have shown that the images were the most endearing of all social content How is a picture worth filtered? The most recent evaluation of Instagram comes to just over $ 37 billion.
2016 Microsoft buys LinkedIn ($ 26.2 billion reported)
My four horsemen of the techpocolipse (Facebook, Google, Amazon and Apple) may need make room for a fifth in Microsoft, which just got a little bigger and offers more legitimacy to social integration in our future business. On CNBC Squawk Box, Ivan Feinset Tigress said, “ LinkedIn is the social platform for ultimate business. You everyone about it, trainees and students on up to larger CEOs . “He continued.” This is a good way for Microsoft to expand into social platforms “
It must still be determined whether the acquisition of Microsoft LinkedIn will pay, and those of Facebook and Google. However, CEO Satya Nadella said in his note, “This agreement brings together leading cloud professional world with the first professional network in the world. I learned about LinkedIn for a while, while taking account of how networks can really differentiate cloud services. It is clear to me that the LinkedIn team grew a fantastic company and an impressive network of over 433 million professionals. We are in pursuit of a common mission focused on empowering people and organizations. “
The acquisition by Microsoft shows that the company is set on a future cloud computing. The largest social network business fits well as an offering to its existing cloud services and could provide additional value to Azure project. in addition, 433 million professionals who probably used Microsoft products in the past can be used as brand advocates and future cloud customers. to LinkedIn, it will provide flow additional cash to continue to increase its high viability in space crowdsharing new and potential growth as a messaging application. There are many future synergies between the two companies and I look forward to see how the cloud LinkedIn watch.