The success of your website launch is predetermined and can be fairly accurately predicted based on the nature of your test program. If you do not test, you can pretty much expect trouble! True, it costs money and valuable resources to the test; So how do you get your organization to buy for a robust testing program?
The Cloud gives us tremendous capabilities, Making all the more important test
With cloud technology, it is possible for a large company to have hundreds of sites, each with its own individual brand. Without a standardized infrastructure, it can be a recipe for disaster.
There was a large pharmaceutical company, we worked with that had 300 sites coordinated by Adobe Experience Manager (AEM), each site having its own individual brand. Their infrastructure has not been standardized. The sites were used by patients and physicians, and development teams could not follow the requests for changes. They cut corners, have stopped testing and using best practices, and the platform has become very unstable. They suffered from the spread of infrastructure, and there was no governance on the platform -. Everyone immediately wanted everything, so there was not a willingness to test and validate experience first
Performance and experience the affected end user, and the basic code high quality provided by AEM has been rendered ineffective. We have recovered, but not before the launch was a massive failure.
Test Healthcare.gov did not start until six days before the launch. An anonymous source close to the site development team said the project suffered from a “lack of business and technology vision from beginning to end for the project,” and that “the hardest part any technology project is not technology – it is the decisions of business processes, which is the system supposed to do and how he will do it [sic] “
. get your organization on board Without fault pain first
Remember, you only get one chance to make a first impression.
- a pilot test may reveal challenges contingencies that may arise during implementation. Fix problems before launch will be much cheaper than costly rush that could result after launch when customers attempt to engage and learn about your business and even make procurement.
- During the test, you might learn that a change of strategy could result in increased sales and customer satisfaction, in particular preferences in a database of visitors and diverse clientele.
- Test gives your teams opportunities to practice working together before launch, strengthening relationships and significant workflow.
- Testing protects your brand. Customers equate a lack of relevant engagement, errors and downtime with your company’s image and its ability to keep its promises.
- “If you have trouble communicating the value of testing your management or members of his team,” said Christine Perfetti, expert usability testing, “stop explaining the benefits and begin to make demonstration. I have yet to see a test where the design team fails to bring a new piece of valuable information about the needs of users. “
- help your organization understand that the tests should not be a big problem. Start with three or four users and begin data collection.
- Alleviating fear that the test will disrupt schedules, as it could lead major design changes before launch . Instead, try some of your corporate culture – and to do so from the beginning. – test each module and each integration within the normal flow of work
test all aspects of how clients connect with your business – the customer experience – ensures that you have thought about and understand the needs of your customers. Today, customers are digitally sophisticated and require a high level of performance of the sites they choose to attend. You have less than 15 seconds to convince your customer to stay on your site! – And your competitor is just a quick finger swipe away