At Adobe, we work hard to develop the tools that enterprises today need to address mobile applications and move ahead of the curve. Adobe has been positioned as a leader in mobile applications Magic Quadrant by Gartner Development Platforms. This year marks the fourth year Adobe has been recognized as a leader in the Gartner Magic Quadrant report. We are more than honored by this recognition.
A better way to control the Mobile Experience
We hyper connected. Companies across all industries are seeking to meet the expectations of customers for mobile applications. App development has become extremely important, even vital, to connect to customers and becomes an important part of the connection in a company. The brand identity is more important, marketers create more assets and IT services are more attached. The solution is a MADP that takes into account eco-system overall.
With MEA Mobile, we wanted to offer businesses a creation and management of complete system applications – one that was valuable for designers, marketers and developers – and used customer confidence Adobe products. Using a MADP which is integrated with the Adobe Experience Manager and the rest of the Adobe Marketing Cloud, companies controlled workflow, maintain the creative agility and brand consistency; can provide content to any mobile channel; and can acquire the deep business knowledge and performance data of content that leads to user retention and loyalty.
Build, manage, measure, optimize
MEA Mobile is unique in how it seamlessly integrates digital assets created by designers with the flow of application created by the developer and allows marketers to update and create content on demand. Bring developers, designers and marketers together allows them to systematically create an incredible mobile experience for users. MEA Mobile leverages existing assets, improve the consistency of the customer experience by integrating creation of collateral and marketing in an interesting application. It integrates with critical workflow API, CRM and ERP systems. It also integrates with PIM for evolutionary product and SKU management.
With a single, centralized interface the companies can manage all existing applications and newly created applications if they are native or hybrid. AEM more mobile update capabilities of the air to remove the need to resubmit the app stores. Once deployed, integrations with Adobe Marketing Cloud provide detailed life cycle analysis and user behavior.
Mobile AEM tears on the silo app creation and comprises services that provide consistent customer experiences, convincing and continuous that Adobe customers love. In the confluence of these capabilities, companies can create the ideal application for their audience, update their evolution and businesses to customize the experience for their users. It is better service, more dynamic that covers the entire application life cycle.
live #Periscope: Adobe Mobile Experience Manager named a leader in Gartner MQ report MADP https://t.co/Fli0cmuYE3
– Adobe Experience Bishop (@ AdobeExpMgr) June 16, 2016
significant App Experiences
with mobile AEM company outerwear Black Diamond took over 400 references and has created, engaging the dynamic application. They expect to save about half a million dollars in printing costs because they eliminate obsolete materials. Updating the application removes any confusion about the availability of products or offers. Everyone is on the same page every time they open the application.
Hartford Fund took their digital marketing team of just eight people and created a large application in just 90 days. They can reuse content, obtain information to representatives and customers, and do so with greater efficiency and accuracy. Their small digital marketing team is to offer a mobile app experience using MEA Mobile.
Working in over 100 countries, DuPont turned to the creation of mobile applications that could be used by teams in different countries. posts sales support, product information and marketing need to get to millions of partners and MEA Mobile is their solution. Instead of printing more than 400 pages of labels books and data sheets, cleaning, simple application to quickly retrieve the information.
The Gartner recognition
To be recognized as a leader underlines our commitment to help companies build and manage visually compelling mobile applications that differentiate them from their competitors . Gartner evaluated 17 vendors for 2016 “Magic Quadrant for Mobile App Development Platforms” report.
The comprehensive evaluation criteria was broad. Gartner analyzed the suppliers for their cross-platform development, deployment and management across the entire lifecycle, support for multiple architectures and standards, and a strong understanding of IT needs. Gartner also considered the overall viability, innovation, execution and track record and customer experiences – among many other factors -. And Adobe classified as leader
We are honored that Gartner has recognized the value that brings to Adobe organizations and we are focused on continuing to help our customers get ahead of the game.
Read the full Gartner Magic Quadrant 2016 for mobile applications Development Platforms report here.
Gartner Magic Quadrant for Mobile Application Development Platforms, Jason Wong, Van L. Baker, Adrian Leow, Joachim Herschmann, June 15, 2016.
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