Digital is the next big thing is already here. As people continue to consume content where they want, when they want (TV Everywhere, or TVE, the video display has increased by 107 percent between 2015 and 2016), it is clear that optimization and analysis this experience is a must for any publisher or developer. And with one of the largest broadcasting conference, IBC, around the corner, Adobe is excited to announce our new video news analysis, providing new and improved measures both the content and ads.
The measure is one of the main sticking points when it comes to TV consumption across devices. While traditional TV ratings are a long-standing institution, and the basis for important decisions for everything from programming to ad purchases, digital transformation currently happening just would not be possible without standardized measurements. As a measure of the video is growing increasingly important for marketers to drive important decisions, the importance of these measures is developed daily. The ability to obtain data such as the time spent, ad performance, device, geography, bounce rate, impressions, and is now a crucial part of the pie.
Adobe Video Analytics offers brands a variety of benefits, including:
- Lighter, implementing simple :. Implementations are 50-60 percent faster than before
- More flexibility :. The SDK is much more flexible in terms of how the API calls are triggered
- Streamlined configuration :. Enjoy easier control that all API calls are centralized in one place
- recovery error Grade: Video Heartbeat Adobe Library keeps track of current playing status and can automatically ignore all the errors that may arise. For example, if a full buffer is sent without a previous start buffer, it will not be included in the report.
Adobe has a strong footprint in video analytics space, together with 10 of 10 of the world’s largest media companies, 4 of 4 of the largest broadcasters in the world, on 5 5 of the largest cable companies, and 4 of 5 digital information sites above. With more than 100 billion videos measured in 2015, new measurement model will help marketers understand more clearly the video engagement, faster.
One of the biggest challenges broadcasters and programmers face is to get a detailed overview about the listening habits. In the past, brands would pick how many server calls to send for reading (ie, every minute, every quarter of the video, or mid-term and end). Although this approach provided guidance for many brands, in the end, it presented a problem because of the lack of granularity, and the decision is often based on cost.
video analysis model measures the commitment of Adobe (time spent) with “heart beats” pinged all of 10 seconds during a video playback and / or during a live event. The appeal of the initial boot server is sent directly to Adobe Analytics; However, all heartbeats are sent to a new layer of processing, which aggregates heartbeats until the viewer closes the session (ie, full video, closes the browser goes to a new video , etc.). When the observing session is complete, a second and final appeal server is sent to Adobe Analytics platform to complete all the read data. The 10-second heart rate measurement eliminates the blind spot and offers a much more comprehensive view of how content is consumed.
By analyzing the video stream, rather than just starts and stops, brands can get a more complete picture of how content is consumed. Away from simple monitoring milestones based on calls to servers, streams not only provide standardization brands through video performance measures (such as video, ads, segments, and the quality of the experience), but also provide further insight into media consumption. Adobe also offers the opportunity to democratize video-like video sharing statistical analysis with syndication partners for greater transparency beyond simple brand properties. In addition, the measure based on flows are the basic data required for Adobe Certified Metrics, the standardized digital census data that Nielsen Digital Notes content and require Federated Analytics.