“Eighty percent of the content that we create comes from your tools. And each year, we create almost twice more content than the previous year. “
Earlier this year, we met a retail client who made the request. While was an outstanding data point, it also highlights the reasons why customers turn to Adobe as the logical choice for a single place to manage all of their incredible content. for this retailer, having a single source of truth for pictures of products and content marketing will help drive a global constantly expanding and complex activity.
There are a few years, we have significantly increased our investment and accelerated our strategy in Digital Asset Management (DAM). our goal was to transform DAM from an enterprise application silos to a foundation that manages mission critical and creative transforms our customers’ investments in digital experiences at every touch point in the customer journey.
Adobe has been recognized for this investment by being named as a “Strong Performer” in “The Forrester Wave ™: Digital Asset Management for Customer Experience, Q3 2016” report released on August 15
Enterprise customers Deeper more complex requirements
Far from fancy photo libraries of the past, DAM solutions today need to add value to strategies business, a way to measure the performance of assets, and be available to serve and receive business assets. for example, a global luxury brand manages millions of assets from thousands of users and . global agencies active AEM is able to manage the scale and workflow, automate tedious tasks and improving access and use of assets at any time in the customer journey. – from awareness brand to improving the post-purchase experience
as a basic business management system, DAM must easily connect to other enterprise technologies and ecosystems drive a positive customer experience. Adobe has worked with more than 50 software partners to develop pre-built connectors to Adobe Experience Manager to make it easier to connect to your enterprise systems better race for commerce, publishing, translation , rights management and the broader needs of marketing content.
Powered By Machine Learning and Data Analytics precious.
When you start managing the assets of millions, even billions, finding the right asset could be like looking for a needle in a haystack. Imagine the experience of a global automaker, whose complex activity has both B2B and B2C requirements that must be met. Consequently, they have a wide variety of digital assets: billboards, the content of the campaign, manuals, product photos – to be shared and accessed by a complex network of partners, resellers and employees. With this amount of content and complexity, companies will need the help of machines and technology to improve automation and business decisions. Here are two areas in which we have conducted innovation in the core DAM
next-generation functionality with automated marking Later that year, all customers will be able to enjoy the magic of SmartTags -. An algorithm trained to automatically and predictably mark active with a variety of descriptors including the type of picture (macro, portrait, etc.), popular activities (running, skiing, hiking), certain emotions (smile cry), popular items (car, road, people), animals, popular places, primary colors, and more. The algorithm can also add new tags to images previously marked to make them more discoverable, increasing their value through the organization.
Actionable Asset ideas. Customers can now track the use of multimedia files to obtain data on how the assets are used and how they are performing. These easily accessible data allows the marketing everyday to better understand immediate and use that information to optimize their investment in creative that drives marketing campaigns.
Adobe continues to innovate
We believe that the benefits that our customers see are the real reason for our recognition as a major player in the Forrester Wave. Adobe will continue to help customers re-imagine how they want to manage and deliver digital resources to scale. We have created hundreds of new features in the last two years, and this is just the beginning. We’ve added more content and global experts DAM, more shared best practices, and continue to fuel a strategic roadmap for the ultimate customer satisfaction. AEM assets will continue to meet the challenges of growth, governance, and the need for marketing broader content within the enterprise. Brands will have all the content in a single system to conduct campaigns and sales, and the company support lines to all points in the customer journey.
Today, the investment of a customer in DAM is an investment in their premium growth and in the experience of their consumers. By extending the content through the channels of highly scalable – dynamic customization, forming the active device agnostic, direct integration with design tools and support for high resolution images and rich media – DAM becomes a base of the customer experience and therefore may have a direct effect on consumer engagement, response rates, conversion, brand consistency, and satisfaction.
For more information on how Adobe Experience Manager active can help your organization manage an increasing amount of content that is delivered with personalized marketing, see the last webinar and see more details on how to improve your marketing content.