I I’ll let you in on a secret.
What is my source of traffic and more reliable income Traffic Generation Cafe?
My email list.
And you know why?
Here’s how my day usually begins: I wake up, roll over, and before I even get out of bed, I pull out my phone and check my email
Can I check in. again while drinking my first cup of espresso ( the best part of my morning routine! ), breakfast, and with every cup of coffee after ( and there are a number of them. )
on an average morning, I check email on my phone at least a couple of times before I get to my computer.
This is because 80% of smartphone users check their phones within 15 minutes of waking up ( Source: MediaBistro ).
Considering there are currently 2.6 billion smartphone subscriptions globally, which adds quite a few.
According to US Consumer Report preferences of the Movable Ink 2015 device, whooping 68% of all emails 2015 was opened on mobile devices .
2016 State of Litmus Email Report shows a little more modest, but still impressive enough 55% of mobile email opens.
Yes emails generate traffic.
… If they are easy to read on multiple mobile devices.
However, according to the 2015 report of Econsultancy Email Marketing Census, only 61% of buyers to optimize their emails for mobile devices.
I certainly hope you’re not one of them.
Leaving as much money on the table by not doing your friendly wireless email? …
Especially when it’s as simple as using the 7 hacks email below?
Of course not. You are too smart for that.
And, I’m sorry to say, at the end of this post, you will have no more excuses not. ( You will read it at the end, right? )
What is a Mobile Email?
A mobile-friendly email is an email that is easy to read regardless of the device on your audience reads.
This is a simplistic definition, I admit, but that’s all most of us need / care to know.
What is the difference between mobile and responsive mobile friendly e-mails?
Yes, there is a technical difference between the two.
For those of you who like to be thorough, here it is.
Mobile reactive email
When viewed on mobile devices against desktop clients, mobile answering email uses “media inquiries” to adjust the layout of the message font sizes, images and buttons; in some cases they can even be used to hide or swap content. This means, in effect, there two versions e-mail – the desktop version and the mobile version . Depending on where the message is being opened, PC or mobile device, code adapts and automatically optimizes the size of the specific screen or display device.
mobile friendly email
mobile friendly design can be defined as unique design that works well on desktops and mobile email clients . There is no HTML / CSS code for specific content or adjust image sizes between the two platforms. mobile friendly designs typically appear the same on a mobile device, but “reduced” to about half the size.
Most email autoresponder services are the default response mobile models like AWeber that feeds my email list to Traffic Generation Cafe.
However, even with a mobile reactive model, your emails maybe not as friendly mobile .
The mobile reactive model will not tell you to keep your subject lines under 30 characters.
Or write your text extract to encourage more open.
Or optimize your email for a 3-second reading.
My 7 hacks to create mobile friendly e-mails will do – and increase responsiveness of your subscribers and sales
7 Hacks. to emails from mobile friendly writing
1. Write shorter subject lines
your first order of business is to get your subscribers actually open emails.
is where your email subject line comes in.
does it need to not only be attractive (similar to a title of a blog post), but it is short, the better.
A typical desktop Inbox displays 60 characters of an e-mail subject line. However, mobile devices show only 25-30 characters.
If being concise is not your strong suite, here’s a compromise :. put the offer or call to action at the beginning the subject line when it is more likely to be seen
That said … do not let the number of characters the subject line of your primary concern.
I really like what Tom Sather, senior director of research at Return Path, had to say on the subject of the email subject line length (as cited in that position MarketingSherpa.com) .
“When to test subject lines, do not focus on the duration of a subject line is not trying to be clever – unless it is a essential part of your brand – and do not be vague tell the subscriber in the first words what is in it for them, to create a sense of urgency when possible, and tell them exactly what they are. must “
- does not try to be smart
- not be vague
- tell them in it for them
- create a sense of urgency
- tell them exactly what to do
Wow … now that I put it in bullet points … that’s a pretty tall order! … I could never write another e-mail if I try to express all this in less than 30 characters 😉 …
2. Caution text extract
text Snippet (also called block tag or preview text) is the short summary text that follows the subject line when e-mail is displayed in the inbox.
Think of it as a winger in your subject line.
Text Snippet is generally limited to 100 characters and fired first few lines of the message body.
Use this valuable email property to build on the subject line, add value, or include a call to action.
3. Optimize for three seconds to read
Pfff … your subscriber was curious enough to open your email.
Your next hurdle is get to read .
Nearly half of your mobile players will spend three seconds or less with your email.
Take advantage of 3 seconds you have :. keep ’em short’ n sweet
The shorter copy, the easier it is for people to scroll on mobile.
A few things you can do to keep your short emails:
- be direct;
- get rid of long paragraphs;
- use chips;
- graphics limits;
- get rid of extra words.
A bit like this:
(In the spirit of editing mercilessly … the first draft of this post was more than 2,200 words. It is now as 1700. over 500 unnecessary words! Therefore, you will spend much less time reading the post while continuing to make the most of it. Sweeeeeet! )
4. CTA tappable
There is nothing worse for a mobile mail reader (and especially for your business!) that of not being able to type on a link.
Make your call to action (CTA) easy to type on a mobile screen.
The minimum recommended size “tappable” is 44 x 44 pixels with 10 pixels of space around them.
In addition, some people still have their default disabled images, so not do not call to action in an image.
A text link works fine.
However, consider …
Click here to access the free Bite-Size Traffic Hacks email series
Click here for access to the free Bite-Size Traffic Hacks email series
Which of the above links is easier to type on a mobile device? Or even your next blog post for this issue (yes, more and more people read your site on the mobile too!)?
If you really want to show your CTA as a button, make a CSS button created.
I do not know how? Most autoresponders email allow you to add a properly coded button without any additional work on your part.
For example, to add a customizable button CTA in the Drag & Drop Editor Aweber:
One last note: perhaps a good idea add your CTA early in your friendly mobile email and an end – get the 3 seconds readers tapping
5. Increase font size
Small fonts are hard to read on a desktop computer, let alone on a mobile screen.
What font size if you choose a user-friendly mobile email?
A minimum size of 14 pixels for the text and 22 pixels for the headers is a good rule of thumb.
6. Keep small images
The emails must load quickly. Finger-snapping fast.
Images drag load times down.
Do not let this happen. Here’s how:
- stick with JPGs (crisp colors and even small picture sizes);
- use ‘save for web’ many options graphics programs (like Photoshop) offers;
- reduce the size of the file prior to download to your mail client with ImageOptim (my personal choice), or TinyPNG JPEGmini;
- use less images, period.
Do not forget to add ALT text for all images. Many email clients automatically load images, but some do not. That’s where image ALT text is -. It describes what your subscriber should see
Pro Hack :! make these image maps … because people like clicking on ’em
7. Avoid clutter
Remember simplicity is your friend when creating a mobile friendly email.
That said, avoid:
- navigation menus
- multi-column models
- stacking Link; like this
Also, remember to let breathe (and thread) place for all your items.
Simplicity is the best friend Email
There is a common trend in all mobile friendly email hacks above :. shorter, cleaner, simpler
A lot of white space.
Saying more with less.
Simplicity is the cornerstone of email marketing success -. especially mobile email marketing
The simplicity shows your respect for your subscriber. And respect tends to come back ten times.
Here’s a simple challenge that could help you write simple e-mails: type your next email on on your phone. It will put many things into perspective.
We’ll put it all together
Share this image on your website
Mobile Friendly Email Marketing carry
Do not let me catch you write a non-mobile friendly email -. Never
You know too much to do.
You know what is the impact of mobile friendly emails (positive and negative) can have on your business.
You also know how easy it is to make your wireless email friendly.
Bottom line: you have officially launched excuses
Off to work on my next mobile friendly email,