Want to know the secrets of writing a page top -conversion services?
Unlike product pages, which are all on the landing of the sale, service pages are different.
It is all about the head.
in mind, here are seven smart strategies to capture leads with savvy SEO copywriting.
Watch the video for all the juicy information, or see a summary of the tips below:
1. Spotlight on features, not benefits
Do not bury your benefit statements! It is important to consider how your service can specifically help your prospect. For example, your service will save your customers money? Help them make more money? Streamline operations? Tell them!
Features are important- but it is your unique selling proposition (U.S.) and benefit statements that grab the interest of your prospect and make them contact you. simple listing characteristics makes you sound the same as everyone providing the same or a similar service. Who wants that?
2 . Consider specific landing pages persona
Creating landing pages specifically on your key target audiences is a powerful strategy.
Constant Contact, an electronic platform used to display specific targeted vertical landing pages to specific niches of the industry. I LOVE this approach. Why? specific vertical pages are very cool SEO and player benefits.
About SEO, specific vertical landing pages allow you to target keyphrases very specific, eg [email marketing for real estate agents].
side of the player, you can link your writing to your character from customers and drive them home “thing-in-it-for-them” advantages. For example, in the case of Constant Contact, people will not only read how email marketing is cool – instead, they will read a whole page focused on the benefits of email marketing for their industry. That’s a very powerful message!
3. Do not write lean copy
67% of travel buyers B2B is done digitally, according to Forrester Research. This means that if your site offers information and skimpy little copy, you run the risk of leaving your prospects site and check another supplier. Remember, people will not “just call” or send an email. No solid information services = no sales.
4. Include solid evidence, specific vertical
Yes, the evidence is smart to have on your site as social proof – but they are not as credible as you do them. Whenever possible, use full names, real testimony of your customers rather than just initials. It can look fake (but real they might be) and could be against-productive.
5. Select primary benefits your business, too
Moreover, the individual benefits of specific services, you want to highlight it, most big-picture benefits your company has to offer to every page of your website .
Do you offer free, fast shipping? Does your company offers “white gloves”, while your competitors offer a DIY solution? Shout your overall benefits of the rooftops!
Boring B2B and B2C companies list the technical data and facts, assuming that is their prospect wants (or needs) to know. Do not be like these companies! In the words of Theodore Levitt of Harvard University, “People do not want to buy a quarter-inch drill, they want a quarter-inch hole.”
6 . Pay attention to your page titles
Yes, titles are very important for the readers and SEO purposes – and it is crucial to the write right If you create waves, non-descript titles with broad keywords, such as “marketing services” or “web design” you will not see the positions you want -.. Neither you see a lot of traffic biological research
If your shares are so-so, consider revising your search keyphrase and make some strategic adjustments. You may see a boost in page position (and search traffic !) if you are
7. Consider conducting keyphrase research before appointing your services
A cool unique service sounding name may seem edgy – but it may not be intuitively searchable. Name your service something like “income $ UCCE $$” when you offer “accounts payable services” can make your difficult service found online.
Some companies will conduct keyphrase research before appointing a . Service this way they know what words people use are in search of what they offer. – they may consider using these search terms under the service name
looking more how-to information? learn how to write a killer home page and a product page revenue and drive!
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