This is a client by Caleb Cousens SocialMediaWizard.com of
A ll cool kids are doing!
This is the hottest thing in marketing right now.
He is creative, informal and effective and should play a role in your online marketing strategy going forward.
Emoji marketing happened.
But why emoji are so effective?
Why are some major brands in the world, GE 20 TH Century Fox Taco Bell, leading the charge?
And what are some easy ways to use emoji in your marketing?
Science Says Emoji Rock
Marketers and brands have been saying for years the importance of the visual content is to our content mix.
90% of all the information that comes to mind is visual and it takes us an average of 0.25 seconds for the deal.
The human brain is wired to make sense of the visual information more effectively than textual.
Social media wants more visual content
This is because our brains are designed to treat WAY faster pictures than text. 60,000 times faster actually.
The way social media will show us much.
- Facebook is upping the importance of video content on the network.
- Instagram now allows 15-second videos.
- Twitter Vine widest native 140 seconds video downloads.
- Commitment by follower is 58 times higher than on Instagram on Facebook.
- if the visual content gets more commitment
- and our audience can process more quickly,
- marketing giving us more chances to convert …
… then why would we ever go back to plain text ?
Emoji are the visual content at your fingertips
More than 63% of social media is now composed of visual content and emoji are visual handy .
In fact, they are now a mainstay in the language used online – you can not escape these little yellow faces everywhere you go
There are no wonder! – studies have shown that emoji can have the same effect on the receptor than watching a smiling face in real life
and for those who still think emoji are unprofessional and not for use in a setting more formal, these results indicate that even though four emoji were used, there was little effect on the credibility of the sender.
Brief history of Emoji
Emoji come from the mysterious land of Japan.
The concept was created by a Japanese communications company in the 1990s
‘Emoji’ in Japanese literally means “ word image .”
Their goal? To represent an idea or emotion in digital communication.
first emoji world
(image from Emoji: A History of Belle Medium)
But how did we get from Japan in the 1990s to now?
Well, we have Steve Jobs to thank for that.
M .. Jobs was on a trip to Japan to promote his first iPhone. He hit a snag because the iPhone does not offer some of the Japanese market characteristics expected from mobile phones, namely emoji.
Apple emoji in America when he added emoji keyboard in iOS 5 in 2011. The rest, as they say, is history.
And by the way …
Is emoji singular or plural?
In written English, emoji or Emojis is considered an acceptable pluralization of the word emoji .
While the words are not given plural forms in Japanese, which may or may not be met when borrowing a Japanese word as emoji , for use in English. ( Source )
emoticon, smiley, emoji … what’s the difference?
“emoticons” and “smileys” describe small face icons as available in instant messaging and email applications. They are usually specific to the application, will not cross-platform, and their meanings may not be the same on every platform.
Emoji is a standardized set of characters that is available on iOS, Android, Windows, and OS X.
Although the artwork for each emoji character varies according to platform the meaning of each symbol is the same.
Emoji as a marketing strategy?
Certainly, marketing is born emoji as a way for brands and advertisers to connect with and market to millennials and Z. more elusive generation of
More … emoji are not just for millennials !
Whether because millennials are the trendsetters that older generations following (… gasp 😮! …) Or because emoji appeal to all ages, four out of five 18 to 65 years use emoji on a regular basis.
So … whatever your business, whatever your target audience, use emoji marketing humanize your brand .
Using marketing emoji to humanize 👦 👧 👨 👩 your brand. Click To Tweet
You get excited about marketing emoji thingy, are not you ?. 😉😋 ..
Let me give you some practical examples of the use of emoticons in your future marketing campaigns.
Getting Started: 4 practice marketing uses for Emoji
A very simple way to implement emoji in your online communications includes use them in your customer interactions daily.
A smiling face can go a long way! 😀
Emoji marketing email
We expect almost emoji in social media, but when it comes to email, many of us have not done the link.
René Kulka ran a test to see what effect (if any) emoji symbols in email subject lines might have with subscribers.
He found that email open rates increased by over 20%.
Before starting your own emoji email marketing campaigns, make sure you Test your audience preferences and email clients your subscribers are using.
Emoji marketing on Instagram
In March 2015, nearly half of all the text contained Instagram emoji.
This is something even more exciting: we from Instagram lets you use emoji as hashtags, we are able to see how emoji are used on the platform
This study. emoji of Instagram shows that the faces represent 6 of the top 10 hashtags emoji. Unsurprisingly, the hearts and hand gestures completed the top 10.
Yes, Instagram loves his heart. So much so that the heart was emoji “Word of the Year” 2014 Global Language Monitor. The average heart emoji 120,000 likes and comments per post!
It is clear from the top Emojis that Instagram is where your target market will laugh, be inspired, encouraged and share the beauty.
So share the love with your followers and watch the results.
Emoji marketing on Facebook
Facebook is all about emoji today, although they are not as widespread as on Instagram.
However, with the release of Facebook Reactions earlier this year, they obviously understand how emoji are important for communication.
It is not as simple to add emoji to your content on Facebook as it is on Instagram, but it is worth the work additional .
The tool I use to make my Facebook posts get the most attention is piliapp.com.
You do not have to install software -. Simply click the emoji you want to use, which automatically copy to your clipboard, then paste it into your Facebook or comment Post
Do not worry if you see an empty box; Facebook will convert into appropriate emoji once you hit publish.
Emoji marketing on Twitter
Larry Kim, founder of Wordstream is quite handily King of Emoji on Twitter.
And it is not just because he is a junky emoji (👊, Larry!), But because emoji are his secret to better engagement on Twitter .
How much better?
(Larry Kim stupid-simple secret ingredient for better engagement on Twitter)
As you can see, the version has a commitment emoji 25.4% higher (11.06% against 8.82%) and a cost of 22.2% lower commitment ($ 0.18 versus $ 0.14).
And, according to Larry, a lift of 25% is barely scratching the surface – he saw his Twitter engagement as much as triple when emoji were used
And that, my friend, why Larry Kim is the undisputed Twitter 🦄 of a kind!
How to Add Emoji text: Resources
Learn everything you need to know about emoji in Emojipedia.
easily copy / paste emoji Web from GetEmoji.com.
Use keyboard shortcuts to adding emoji much more effective.
How to add emoji on Mac
- Click on a text field
- Press Command + Ctrl + Space
- Select your emoji in the
- Double-click to insert
How to add emoji on Windows:
First, activate the Touch Keyboard option on your desktop; this guide will show you how.
- Open the Touch Keyboard
- Click the smiley face icon emoji
- Select your emoji
not to abuse emoji
Although emoji are tons of fun to use and very effective when used strategically, there is an art to use the little guys (and girls!)
each of our favorite emoji has formal meanings, but more importantly, each player has a perceived meaning for emoji characters.
For example, did you know that the expected direction of …
🙏 is high five.
Now read like two hands in prayer.
👊 is punch face .
Now widely used as a fist bump.
💁 is information desk person .
now used for a variety of interpretations, as sassiness or sarcasm.
👯 is an iteration of Playboy Bunny known in Japan as a bunny girl.
Now used for dancing, but also more broadly for “friendship” and “twinsies”.
👯 is also one of emoji often personified, and there are more than a few photos of people posing as dancing girls on Instagram.
( image source )
emoji Using incorrectly or try to be too cute can lead to huge misunderstandings!
Make sure your message is clear when you use emoji in your marketing and, if in doubt, avoid using them! It’s just not worth the trouble of potential head …
And this is simply hilarious:
Inspiration for your marketing Emoji
The only thing missing is some marketing examples emoji done.
I like to find an amazing social media marketing campaign or to learn by example, and I found some absolute hum-dingers for you!
Some might not be the best in terms of best marketing practices emoji, but the following items brought a level of success in their respective brands.
Adidas shook Instagram Valentine displaying the photo below with the caption: “. The love you take is equal to the love you made “
the picture received much criticism from commentators for his portrait of two women in a hug, but it was handled beautifully by the team with Adidas emoji with our friends.
Sending “kisses” to their homophobic enemies was a fun, but also a sensitive touch and a way to end a potentially heated discussion before it even began.
Budweiser is not only the “King of Beers”, but they are damn good at emoji marketing too.
This is how emoji used Budweiser to celebrate July 4th holiday in America:
????????????????????????????????????????????????#4thofJuly— Bud Light (@budlight) 4. July, 2014
The marketing for the superhero film Deadpool was something that deserves more than just a . mention
They managed to combine the relevance of emoji with one of the oldest marketing materials in the book – Billboards
the result was all kinds of fantastic, if not a little gross 😉.
One of my personal favorites, GE, emoji used as a teaching tool They created the site emojiscience.com, which allowed their “Table of emoji experiences. “
When users click on an emoji, videos with special guests like Bill Nye the Science Guy arise educate the viewer on a related topic.
Have a look, it is pretty amazing!
World Wide Fund for nature is one of my go-to marketing inspiration.
Their endangered Emoji campaign was spectacular dish!
Allow people to use the emoji can donate to save the endangered species has brought much needed awareness and funds.
Domino took the emoji marketing to another level, creating a way for users to order a pizza in five seconds using the pizza emoji.
– Pizza (@dominos) Domino May 12, 2015
Chevrolet went a little crazy emoji-when they announced the Cruze model 2016.
A press release teaser entirely of emoji could be too, but he noticed and created the buzz, so who am I to judge?
Of course, Chevrolet followed the release with a decoded explanation and a series of YouTube videos 👍.
PETA has launched a campaign called Emoji Mobile Marketing “Beyond Words” to increase engagement and awareness to animal cruelty.
PETA uses emoji to transmit graphic images so that animals suffer cruel and asked to text mobile users cardiac emoji or HEART keyword to their account.
#ShareaCoke Coke campaign featured a brand emoji that was automatically generated by the hashtag.
The first day of the campaign alone, the emoji has been used over 170,500 times.
Taco Bell began a virtual petition to have a taco emoji included in the latest set of characters added to the Apple OS and Android emoji.
33,000 signatures later and the taco was accepted in July 2015.
As if the film needed more marketing, Disney and Lucasfilm in partnership with Twitter to develop emoji generating hashtag to promote The Force Awakens .
Three emoji have been designed to # C3PO, and #Stormtrooper # BB8.
Then, as the film approached, Disney released emoji for Finn, Rey, and Poe just to ensure that Star Wars would own the Twitter-verse .
Here: New Emoji list
The world of emoji continues to grow.
The most recent batch, Unicode 9, was released in June 2016.
Among the emoji approved?
More faces and emoticons – naturally; a key aspect of any update of emoji.
( source: Emojipedia )
7 new hand gestures:
Some new foods, ranging from fruit and vegetables to complete dishes:
… including my favorite – finally !
You can learn more about this release in a position to Emojipedia or see the full list here.
According Emojipedia, support for Unicode 9 emoji will come to various devices all throughout 2016, with some platforms, including already built these characters developer preview.
Next Update Emoji, Unicode 10, is due for release in mid-2017.
Emoji marketing take
There you have it.
Emoji are everywhere, and with a little creativity, I’m sure you find a way to incorporate them into your marketing.
Join the cool kids and get emoji work for you!
Caleb Cousens is the founder of SocialMediaWizard.com, where he teaches readers how to optimize their marketing activities social and online, and where you can download his last Blogging resources.